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One of my clients supplies their product to a number of retail stores. Most of the stores do not currently link back to his website. He is hoping that they might be more motivated to link back if they had a template that made it easy to copy and paste the link back code into their website.

Does it make sense to make a password protected page with different link back styles. Some plain text, some different size company logos (so they have different options)? Similar to what Yelp does with their badges.

What is the best way to configure a website that targets a number of countries and languages around the world?

For example, Apple has websites optimized for just about every country and language in the world (see: https://www.apple.com/choose-country-region/).

• When you choose the UK it takes you to: https://www.apple.com/uk/
• When you choose China it take you to: https://www.apple.com/cn/
• Etc.

When you go to apple.co.uk it forwards you to the UK version of the website. The same is true for apple.cn.

Is this the ideal way to set it up?

I have also seen websites that have each version of the website on its own TLD such as exampleBrand.co.uk and exampleBrand.cn - in this example they don't forward to the .com.

My concern with Apple's solution is SEO and hosting. Do consumers favor seeing their country's TLD in search results over exampleBrand.com/uk? For hosting, shouldn't the mainland China version of the website be hosted in China? Is it possible to just host a folder of a website in a certain country such as the cn folder for China?

Any suggestions would be appreciated. I was unable to find much info on this.

A website that I was working on did not have meta descriptions, had poorly optimized meta titles, and URL structure. I created optimized descriptions and titles for each page. I also updated the URL structure of select pages and created 301 redirects.

Since I did this I noticed that my clicks, impressions, CTR, and position all decreased on Google Search Console (I just setup Search Console so I only have 1-week of data). Traffic on Google Analytics is about the same. Is this normal?

I understand how to do basic keyword research and how to review a competitor's code (meta tags, etc.).

But what is the best method for finding out what a competitor's target keyword is for a particular web page?

For example, the URL www.example.com/about-us, what is the best method for finding out what their target keyword is? I have been using a keyword density tool to run the URLs and find the keyword or phase that appears most often but would think there is a better way?