Thanks, Phil! I really appreciate your insights.

Totally correct.

This is causing some hand-wrangling and I need some help.

Let's say we were developing rich video content for our products and our agency is hosting the content on a new external server. There are already plans to link to these videos from product detail pages, category pages, and landing pages on our main website: www.example.com.

Would it be better to create a new subdomain or to use a subfolder with a reverse proxy technique for this video content? It's not truly a microsite and will not have a gallery page to navigate the various videos.

For example, would it be better to use this: video.example.com/

...or this (executed with a reverse proxy www.example.com/video/

Of course, regardless of whether this new content will live on a subdomain or within a subfolder, we plan on creating a video Sitemap using guidance from Justin Hammack in this terrific post.

This is causing some hand-wrangling and I need some help.

Let's say we were developing rich video content for our products and our agency is hosting the content on a new external server. There are already plans to link to these videos from product detail pages, category pages, and landing pages on our main website: www.example.com.

Would it be better to create a new subdomain or to use a subfolder with a reverse proxy technique for this video content? It's not truly a microsite and will not have a gallery page to navigate the various videos.

For example, would it be better to use this: video.example.com/

...or this (executed with a reverse proxy www.example.com/video/

Of course, regardless of whether this new content will live on a subdomain or within a subfolder, we plan on creating a video Sitemap using guidance from Justin Hammack in this terrific post.