I don't wish to side track this thread but I have worked with Zoo and to the best of my knowledge you can change the titles just fine.

Zoo > Blog > Items > Name is the article title

On the right side Config > Page Title is the field to control page title

If you have an example of what you feel can't be done, feel free to e-mail me: Ryan@Vitopian.com and I can take a better look.

Google's algorithm is not known to us so we are left to guess. There could be some case studies but even so, the algorithm changes around 500 times per year so it is impossible to know for sure.

My best guess is, all forms of attention grabbing on a page such as bold and italics are put in a bucket which share the weighting bonus. If you have only a couple words on a page appear in bold, then all the weight would apply to those couple words. If you present the entire page in bold, then all terms would be treated equally.

My normal recommendation would be to use bold for the most important words, or the most relevant ones. If you feel the design of the page improves by using bold text on the first couple of sentences, consider changing the text color instead. I have seen some creative results in this regard but don't have any examples to share.

I agree with Simon. Prior to Panda pop ups had no effect on SEO. You can hear Matt Cutts share this directly: http://www.youtube.com/watch?v=h_0WI75X4U4

I would add that many users perceive pop-ups to be unfriendly, and in our post-Panda world it may be a ranking factor. I would suggest taking a close look at how users perceive the popup. Find a way to sit people down in front of a pc and get them to visit your site. Watch their reactions to the popups. If 2-3 of the react negatively then take that as a strong indicator and consider it surely is a negative user experience and could be a negative panda factor.

Hi Jason,

I am going to make a guess that you are proceeding under a false assumption. It seems you believe that Google will automatically weigh the H1 tag with a given weight and then you can place it anywhere on the page and it will keep that same weight. Please forgive me if I am mistaken.

Take a look at this video: http://www.seomoz.org/blog/whiteboard-friday-the-biggest-seo-mistakes-seomoz-has-ever-made. Rand shared as one of the biggest mistake he has made in the past was pushing clients to replace text in bold with header text.

With the above noted, I would suggest it is still a best practice to use header tags. Google has evolved and header tags is part of semantic markup which is a best practice. I would love to view some testing based on your suggested tactic, but I don't believe it would offer any value. Why?

• Content below the fold is valued less then content above the fold

• Content which requires users to perform extra actions to see such as click on tabs or buttons is likely valued less the content which displays without the need to perform extra actions.

In brief, you are attempting to manipulate the search engine results. There is no real value offered to the user with this technique. There are other approaches you can take which would offer value to users and be authentic. One possibility is to offer a "white business shirt" category page which shows your various products which meet that criteria