The seomoz crawler agent is rogerbot.
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The seomoz crawler agent is rogerbot.
User-agent: rogerbot
I prefer the following articles on the topic. They are short and clear explanations.
http://www.seomoz.org/learn-seo/page-authority
http://www.seomoz.org/learn-seo/domain-authority
If you really want to see more, you can take a look at: http://www.seomoz.org/blog/whiteboard-friday-domain-authority-page-authority-metrics
That link is for part 1 of 2 on the subject. If you are wide awake and ready to carefully follow along, it can work. It is a bit dry in my opinion.
Your blog already has sidebar navigation which offers links to your Home, About Me and Gallery pages. You can add Testimonials, Press, Pricing and Contact Me to that navigation and then you will be max'd out in terms of links.
You do have opportunities to improve your main site.
pick a couple of your favorite testimonials and add them to your home page, with a link to your testimonial page.
you won an award this year @ Miami Fashion Week, and have coverage in Vogue! Don't bury that info on your Press page. Highlight it on your home page with links to the Press page.
your many photographs in the gallery can be supplemented with a bit of text. You can talk about the black and white photographs you show and how b&w photos sometimes are preferable to color photos. For each picture tell a compelling story of how your photography enhances the wedding experience and helps couples remember the best day of their lives. Be creative!
PR is constantly updated within Google's system; however, it is only updated on our toolbars once every 3-4 months. It is generally not helpful to offer a fairly static measurement in a toolbar. As Bevelwise suggested, it's better to focus on PA/DA.
A few general suggestions I can offer:
I counted 9 links on your home page to your home page. I can understand the "home" link in your nav bar and footer, and the link from your logo. All the other links seem excessive to me and I would suggest removing them.
Determine which key phrase you wish associated with each page. If you wish your home page optimized for "Guarantor Loans" then I would suggest not having the anchor text "Guarantor Loan" linking to your FAQ page.
While it is true the singular and plural versions of the terms are separate key phrases, it would take a solid focus on SEO to establish two distinct pages on the singular and plural forms of a word, and your site clearly does not have that focus. In fact, you link from your home page to your FAQ with the anchor text "Guarantor Loan", then your site uses that identical anchor text on your FAQ page to link back to your home page.
I can't speak to your past ranking. What I can share is the term shows as a highly competitive keyword, and your site is a mess with respect to SEO for this term. It seems someone made an attempt to improve the SEO and went link crazy. I would advise consulting with a SEO and creating a plan to apply basic SEO standards to your site.
Without a link to the page along with the keyword involved, we are left to offer generic advice and make guesses. It's kind of like asking what's causing your stomach ache. It could be bad sushi, or it could be stomach cancer.
Some general ideas:
is there any reason for your site to be under any form of penalty? Have you violated any Google rules?
have you made any changes at all to the page involved?
have you made any site wide changes?
are you certain you are entering the exact term you are using for comparison?
is there any involvement at all with local search? Adding any term involving a location, or removing such a term, will provide dramatic changes to search results
any other changes or factors you can think may be relevant? Have you lost any major links? added new pages which might cannibalize your existing keywords? etc.
I looked at your site along with all the details you mentioned including the two pages involved and the moviebestwatch.com. I was unable to locate any apparent reason for the results you are experiencing.
I checked all the unseen factors including ALT text and incoming link anchor text. The logo-templates page is clearly highly associated with "templates" but there was not a single instance of the term Joomla in the html code.
I would suggest contacting Google via the Reconsideration Request tool and ask if your site is under any penalty. I am concerned about this site with 800k links. That would clearly set off alarms and it is unclear how Google's automated system, or any given employee, may have reacted.
If there were no other issues the only step I can recommend is to add a text link to your page footer for "Joomla templates" linking to the correct page. This step normally should not be necessary, but is being suggested as a bandaid to resolve your current issue.
I did a Google site search for your term: joomla templates site:http://www.templatemonster.com/. The correct page appeared as the first result. I would be interested to hear if anyone else has a different view on this matter.
Your keywords do not need to be "totally" different, just have some difference. Any variation is fine.
If you have a page for "blue widgets", then that page could be optimized for "blue widget" and "blue widgets". Your home page would not specifically be optimized for those two terms, but could use a term that includes them.
If you can share your site's URL or a page you are considering, a more specific example can be used.
I love not only the answer but the enthusiasm! I actually get energized when I read your advice. Big thumbs up from me.
You should never use the same anchor text to link to two different pages within your site.
When a user enters a search term into Google such as "blue widgets", it is Google's job to find the page which is most likely to satisfy the user's query. As a site owner, you have many ways to send Google clues as to which page is the most relevant on your site for a given term.
If you use anchor text on your site linking "blue widgets" to a particular page, then Google will take that as a strong indicator the target page is the most relevant page on your site relating to "blue widgets". If you then link to a different page using that same anchor text, Google will get confused and possible rank neither of your pages well.
The goal should be optimizing one page on your site for a given search term. Once a user is on your site, make them aware of related pages through other means. You can use your sidebar block for "related pages" as an example. You can also use anchor text in the page for "white widgets" to help direct users to other content.
Your end goal should be having one strong listing, not multiple listings which may be weaker. If you already have the number one listing and wish to add a second result, be careful you are not cannibalizing your primary page. To get a double listing Google will need to determine both pages from your site are relevant for the search term.
Yes, that would be an example of cannibalization.
If you were going to write an article with that tile, I would recommend offering 8 pages. Page 1 would be titled "7 Signs of Unhealthy Eating". It would list the 7 signs, and each list item would be a text link to the page which addressed that topic.
Page 1 title: 7 Signs of Unhealthy Eating
Page 2 title: Binge Eating
My recommendation is....ignore everything and decide which URL version you prefer and go with that. Why? Because you have less then 10 linking domains and, in the long term, your site should grow and hopefully end up with hundreds of linking domains.
Also consider, you lose only a small amount of link juice (estimated between 1-10%) when you redirect a link. Of course you don't want to lose any, but you only have a few links and hopefully you will grow to many thousands.
The moz rank and trust factors will adjust after your URLs are redirected. Consolidating your linking power is the primary reason why this issue needs to be addressed.
If I was in your situation I would choose the "www" domain and update the links on your company's website. If you wish to go with the "non-www" site, that is perfectly fine as well. The important factor is that you make a decision, not which one you make.
If those were 1500 links from 150 domains, I would definitely chose the URL version that was receiving those links. Since those links are only from 2 domains, they don't really weigh that much.
Who are the 1500 links from? Based on the information you shared it seems most likely those links are either from another site you control, or someone who is very friendly with your site. In either case, it should be a simple matter to update those links.
Your site's ranking on any given keyword can possibly change with any change you make to your site. There are too many unknown variables to even take a guess, other then for me to say I wouldn't expect this change to have any immediate impact to your rankings.
Great to hear! On to next steps....
For each page that exists on your site, pick a couple keywords or phrases to focus. If you pick "English school in malta", then your page should be one that most people would be glad to find after typing that phrase into a search engine.
Your first focus is to provide great content. A well thought out, well written page is desired. Google the phrase and look at the top 10 sites. You will probably find some great pages, along with some not-so-great pages. Take the good, leave the bad, and try to make your page the best one.
Your page should be clean, clear and well designed. You have probably been on some sites where the information you seek is right in the center of your screen and cleanly laid out. Other sites might jam the info you want halfway down the page with ads and other distractions surrounding the content. Don't make the user search for the information. Display it prominently.
Your site should immediately let users know they found the right page to meet their needs. Use H1 tags to boldly display your page title such as "Top 10 Lists of English Schools in Malta".
Make sure to use a clean page title (the meta tag). Something such as "English school in Malta | ABC College" would be a nice title for your page. A bad title would be "Learn Spanish, French, English and many other language fast and cheap"
Make sure your keyword phrase is used several times on the page. The usage should be completely natural. I usually shoot for about 4 times on a page. More then 6 can be excessive, and two or less may not be enough to indicate to search engines that the phrase is the focus of your page.
If your page is truly great, then let the world know about it. Tell anyone and everyone who might be interested. Contact schools, government agencies and anyone you can think of who comes in contact with people who may have a need for your service. Ask them to review your site and link to it.
The above is a general start. As you progress you may have additional questions in which case just ask.
A final thought....start a Campaign using the SEOmoz tools. This will help you track your progress and move up in rankings.
Hi Wayne.
The first step is for you to decide which version of your site is preferred, the "www" or "non-www" version. You are correct in checking existing links to your site and using this information as a factor in making a decision.
The 2 / 1500 figure for your mydummysite.com URL shows there are 2 domains which offer 1500 links to your site. I am going to guess that these are your sites, and you have a footer link or something similar which shows up on every page of the site.
If these links are under your control, you can update them to the "www" version of your site if that is what you preferred. Ultimately you need to make a decision one way or the other, and then stick with it.
The next step would be placing a redirect on your webserver to all traffic is redirected to your chosen domain. If you chose www.mydummysite.com, then whenever you enter "mydummysite.com" the address should automatically be changed to www.mydummysite.com once the redirect has been correctly set up. You can use seomoz.org as an example of how that should work.
The method of redirecting your site will vary based on software (such as Microsoft vs Linux servers) and hardware (such as Apache vs Lightspeed servers). If you are not familiar with how to make this change, contact your web host and they should be able to assist you.
This is a very common change which can easily be made. The single redirection will work for your entire site once it is properly configured. You could use canonical tags as well, but the 301 redirect process mentioned above would be the best solution.
Hi Becky.
Begin by taking a look at Google Adsense keyword tool: https://adwords.google.com/select/KeywordToolExternal
If we look at your first phrase "English school in malta, Google shows 2900 global monthly searches and high competition.
Your SEO strategy will vary depending on how much resources (time/effort/money) you are willing to put into your site, along with your goals. A great place to get started would be the Beginner's Guide to SEO. It is truly a great guide and will answer many of your questions.
Good luck.
Hi Brian.
Your site's analysis is correct. There are issues which need to be addressed.
Try entering in the below two URLs
http://www.1stclassdriving.co.uk/
http://www.1stclassdriving.co.uk
Both URLs bring up the exact same page. When you use the 2nd URL (without the trailing slash), the URL is automatically changed and the trailing slash is added, which is a good thing. Next, try using these two URLs:
http://www.1stclassdriving.co.uk/
Each of the above two URLs brings up your website. These are two different URLs which lead to the same page. This pattern holds true throughout your site. In short, your site is available in duplicate.
You can fix this issue by making a change on your server to ensure only one version of your site is available, and redirecting traffic to your chosen version.
The first step is to decide which version of your site you want to use, the "www" version or the "non-www" version. Either way is fine, but it is important you make a decision and stay consistent. For the purposes of this discussion, I will assume you prefer the "www" version since that is the style of link you offered in the Q&A.
You need to modify a server setting so your decision is enforced. The method of doing this will vary based on your software and server type. If you are unsure how to do this, contact your hosting company and let them know you wish to direct all traffic from the non-www version to the www version.
Once these steps have been completed, test them. Try accessing your home page and other pages without using the "www" and make sure the pages are still accessible, and show the "www".
The above change will resolve your current duplication title and content issue. You may have further issues, but they wont be visible until the above matter is addressed.
I am not aware of any search engine throttling the amount of PR or authority that is passed on by a link based on link type. If you or anyone else has any information on this topic, I would love to take a look at it.
I thought about this same issue recently. On my next project where I encounter this topic, I plan to experiment with creating a div which contains the text and the image, then providing a single link for the div.
Basically, if you have a page with a linked image, and then a text link below the image, I would rather make that area a single clickable link rather then two separate links. I would need to do a bit of experimentation from a SEO perspective but it is something to think about.
Search engines are constantly changing their algorithms but to the best of my knowledge the below is accurate:
the first link to a given URL on a page is what's counted. The anchor text from the 2nd and further links would not offer value.
the order search engines go by is the order the links are seen as they read the page's code which may differ from how you see the links on the page
I believe link text offers more value then alt text. We know Google would prefer to weigh factors that a user can see such as text on a page, over a tag which can be stuffed with anything. With that said, since Google cannot see an image they are vulnerable and have to rely on us to tell them what is in the image. Lindsay offers a different opinion, see link below.
Additional reading:
http://www.seomoz.org/qa/view/26507/alt-text-vs-anchor-text
http://www.seomoz.org/blog/results-of-google-experimentation-only-the-first-anchor-text-counts
When I look at your site I see a number of opportunities for improvement.
Your title needs to be optimized: SEO Florida, SEO Tampa, SEO Services Company, Search Engine Optimization, SEO
You are focusing 5 phrases. You would have better results if you narrowed your focus to 2 phrases per page
Your first phrase receives the most weight and is presumably your most important. You do not use it once on your page. The only time "Florida" is even mentioned is once in your footer "Florida Web Design". Your key phrases need to be the focus of your page. Same with your second phrase for "Tampa". I would suggest that "SEO Services Company" is a bad phrase to focus for your main page.
The alt tag is abused and keyword stuffed on the page. Your main logo's alt tag is: alt="Arnima: Website Design Florida, Web Site Design Tampa, Website Design Tampa, Web Page Design Tampa, Florida Web Site Design, search engine optimization".
There are definitely other problems as well. In short, your home page needs serious SEO attention. It does not represent your company well from a SEO perspective, and I would expect your rankings to continue a downward slide if the issues are not addressed.
You can create a single page on each of those domains. The page should be presented in the local language, using all local styles. For example the .com page may say "center" and present values in dollars or feet, whereas the .uk page would say "centre" and present values in euros or meters.
Offer a single page welcome message along with a link to your site. If this process is done properly, you can rank in search engines for the page and attract visitors.
I can confirm the page loads fine for me at this time.
I would suggest examining your server logs and determining the reason for the disruption.
I am unsure if the normal update would be delayed due to the 4th of July holiday. If you receive a reply from the help desk, or if you notice everything is ok, please let us know.
It seems you have an issue with your site.
http://www.celebritynetworth.com/watch/zX6ZOL6kCVY/shane-mosley-trains-for-pacquiao/
That is the only link of yours I tried, and it offers a 404 error for me.
If it is just an occasional link, or a few links on a given day, then it is probable there was an issue during the crawl.
The purpose of the information is to alert you to possible problems with your site. If you investigated the issue and have determined everything is ok, then I would suggest disregarding the matter.
If the same URL appears more then once as a 404 error, or if you see a large number of errors, then further investigation would be warranted. You can check your server logs for additional information.
Well there are two ways you can sell a link, using white hat methods or black hat.
White hat: the links have the nofollow tag applied and are clearly indicated on the site as paid links or advertisements.
If your client chooses to use white hat methods to sell links on their site, then that is not a concern at all.
I am guessing the above information isn't of interest, and what you really want to know is more about the black hat method. It's simple. If you client breaks the rules and gets caught, then yes there is a significant risk of all the bad things your client fears happening.
Search engines have tremendous resources at their disposal. It's their job to grab information from many sources and relate them together. It is likely they could relate your client and his many sites together.
There is nothing wrong with selling ads on a site. Selling ads on site A should never cause any issues for site B. It is a perfectly legitimate activity.
If the two sites have links to each other, use the same GA account, etc. and you violate the rules, then there is a cause for concern.
I would recommend keeping your content together in one site. There are exceptions, but based on the limited information you have shared, it doesn't seem your site would be an exception.
Why intentionally create duplicate content, create the need to update two sites and then apply meta tags to control your data?
Hi Aaron.
If I understand correctly, you want an alternative to PPC advertising so you can appear on page one of SERP for a specific keyword. You are viewing the exact name domain match as a possible solution.
I would suggest taking a step back and re-evaluating all aspects on on-page seo. Is your content really the best it can be? Have you maximized all the seo relevant factors on your site? Often there are changes you can make the difference.
I would avoid buying the keyword domain and put your time, focus and $$ into your main site.
With respect to the performance issue, it comes down to a few possibilities:
something went wrong in the installation process
an independent issue arose with your server or host whose timing coincided with the WordPress install
there is an issue with the server itself which needs to be fixed
I would suggest troubleshooting the issue, determine the root cause and fix it rather then giving up on the idea.
To respond to your primary question, I first need to emphasize that whether you decide to locate the sub-domain on a separate server or the same server is completely irrelevant to SEO.
The subdomain would be it's own independent site. The main site would not benefit from links to the subdomain.
With respect to SEO, the physical server involved makes no difference. I am making basic assumptions such as the other server is with the same host, does not have any major performance issues, etc.
In general you have the following advantages / disadvantages to consider when deciding whether to go with a subdomain vs a folder on your primary domain:
Any acquired links add value to your primary domain
Your blog would benefit from your primary domain's current Domain Authority
cookies and other data can be passed much easier within your current domain
many licenses apply on a domain basis and extra fees or licenses may be required for the subdomain
will this blog be used to cover topics directly related to the business? If so it would make more sense to have it on the primary domain. If this blog will cover personal topics or may branch into areas not related to the business, it would make more sense to separate it from the business site.
Wordpress can be installed in it's own directory so it's URL would be domain.com/blog. What specific performance concerns does your client have? It sounds like he may have had a bad experience once, or have heard some information that may not apply to his current situation. A properly configured wordpress install should not lead to load time issues for his existing site.
Further reading on the topic: http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
Hi Svet.
If I understand your question, you are asking if it is a good idea to break up your existing .com site into smaller sites, each related to their respective country. The reason you are considering this approach is to improve your ranking in local search.
I would suggest that you already have the ideal structure. You have a .com domain, your domain name includes an important keyword, and you have the proper folder structures for each language.
Some suggestions I would offer:
replace the letter identifiers for each language at the top of your site with flags representing each country. For people who do not speak english, letters can be confusing but people do very well recognizing their country's flag
consider specific landing pages per country, not language. British English is not the same as American English. The same idea applies to Spanish and other languages. Words, spelling and phrases can be very different. If you want to rank well in local-based search, focus the local area, which is more then just the language.
- build local links. If you want your /es/ page to do well, obtain links from within Spain pointing to the page. Your site is well established (7 years), covers 9 languages, but has a relatively weak link profile. Create a link campaign to generate links for your country-based pages.
If you provide the URL and keywords involved, we can provide more specific answers rather then guessing
@Doctone, you are absolutely correct. The results we see show directory links are a factor and work. I also see a lot of links from high DA/PA asian blogs and other sites providing followed links to sites and topics they have no logical relationship towards.
These type of links have existed for a long time, and do offer benefits to the sites on the receiving end.
With the above noted, it seems clear that if it is obvious to us, then they are also obvious to Google. It's only a matter of time until these links are penalized in the form of another Panda-type update. I would suggest not crossing the line and instead focusing on adding value to your users, adding better content users will want to naturally link to, and then you will be standing tall after your competitors get hit with the update that kills these links.
Use complete URLs in your articles to refer back to your site.
RSS feeds are often picked up by other sites. This is your chance to use solid anchor text.
Keep in mind your RSS feed will generate content which already exists on your site (i.e. duplicate content) so the value will be minimal.
It makes no difference at all to Google what TLD you use. To Google a ".edu" domain isn't good, a ".info" domain is not bad. Domains do not receive any bonus nor penalty based on their type.
With respect to users, that is a different story. Clearly .com has a very strong preference among users. If you name most any major company such as McDonalds, Toyota, Facebook, etc. you can add ".com" to their name and wind up on their corporate website. If you choose any site without a .com extension, you should clearly understand a percentage of your visitors will wind up on the .com site.
Three is certainly possible but in my experience not optimal. You want to offer as many pages as you can provide compelling, quality content to support the pages. You should also keep in mind the plural and singular forms of words can provide different search results. I would recommend researching the keywords you wish to focus using Google's Adwords tool.
If you are targeting 3 words, and you have a direct competitor targeting just one keyword, then all things being equal your competitor will win (i.e. rank higher).For example, your keywords should be included in your page title, and each word or phrase you add dilutes your weighting for that keyword.
It really depends on your goals. If your goal is to reach the first page on moderately competitive keywords, you may be able to achieve that result and still focus two keywords. If you wish to rank #1 for a competitive keyword, then you should only focus one keyword. You may be able to include the plural or other slight variations, but that would be it.
A couple helpful links:
http://www.seomoz.org/blog/link-building-101-the-almost-complete-link-guide
http://www.seomoz.org/beginners-guide-to-seo
The number of links you will see on tools will normally be less then your actual number of links. There are numerous factors involved in being able to see the link in tools:
Which tool you are using. Linkscape (SEOmoz) crawls the web approximately every 5 weeks, and it can take 2 cycles for a link to appear depending on when it was added and when the site was crawled.
The Domain Authority of the domain where the link appears is a factor. Domains with low DA are crawled less frequently, and not as deeply, as domains with high DA
Page Authority is also a factor. If you have a link from a page on a great site, but the page with your link is buried numerous levels deep then that link may never be discovered.
Commenting on relevant blogs definitely CAN have value. If you offer a good comment with helpful information and occasionally add a link, then surely readers will see it and some direct traffic can be generated. Some blogs will offer followed links which then will pass value directly. Other blogs only offer "nofollow" links which may offer some value still, even if it doesn't directly improve your search ranking.
With respect to paying for links, it's a mistake and you shouldn't do it. You are violating Google's terms and your site can be completely removed from their index upon discovery. EARN links, don't buy them.
So far I have not been successful in having Yahoo add any sites to their directory for free. I will try a couple more times before giving up on the process.
The $300 fee is definitely something which you would want to discuss with your client, and they should cover if they want the value of being in Yahoo's directory.
The challenge you face is your site does not provide any content. It seems you are an affiliate site for Amazon.com.
The question is, do users benefit from your site? When a user enters a search term in Google, are they ever better off for having found your site? Or would users be better off going directly to amazon?
I am not criticizing your site personally, but sharing google's view. If you offered a good, independent review of each movie, that is great. If you encourage users to generate content by asking their opinions, that is another positive way to go. But to simply link to thousands of movies on another site is not offering value to users or the internet.
The first step is answering the question...what does my site offer users? Why would users feel fortunate to have found my site? Once you have that answer, build upon it.
For your category page problem, you have two options. You can add the "noindex, follow" meta tag to the page. This tag tells search engines that you are not providing unique content and the pages should not be indexed.
Another option is to add unique content to the category pages. For your Action and Adventure page you can describe what movies are part of that genre. "Action and Adventure category includes movies ranging from Die Hard to Indiana Jones. Any fast-paced, heart pumping action movie fits well into this category....." Your content should be at least a few hundred words, something you wrote yourself, and something users might find helpful.
Hi Karen.
I can appreciate your desire to keep your #1 ranking, and not make any changes to the page. Your fears are valid as any "improvements" you make to the page can impact your ranking. It's a tough spot. Google wants to provide users with the best experience, but by making changes to improve that experience you risk the #1 spot.
I took a look at your page and your SERP and have a concern. Your title in the results page shows as "Per Diem - Nursing news, career resources, RN jobs and nursing..."When I visit the actual page, the title is "Nursingvillage.com - Career Option". If that was a recent change, I would suggest it is a bad one and should be corrected. It would be a reasonable cause to lose your #1 ranking.
A reasonable title for the page would be "Per Diem Nursing | Nursingvillage.com". The rest of your title would be best left for your meta description.
As far as why you are ranking #1, the term "per diem nursing" only receives 3600 global searches per month according to AdSense. It's not that competitive. Compare that with the following keywords which receive more global monthly searches:
nursing jobs - 1,000,000
nurse employment - 673,000
nursing job employment - 550,000
nursing positions - 301,000
jobs for nurses - 246,000
"Per diem nursing" is a long tail keyword phrase which is why you are ranking so well.
Ironically enough your site has a page on how to unblock websites: http://monsterguide.net/how-to-unblock-websites
(That page is actually related to individual users, but I noticed it and couldn't help but mention it).
You need to remove all ads from the site. Your not only offer ads, but they are at the top of your left sidebar, right side bar, main content and in the header. Users are blasted with 4 ad blocks the moment they land on a page. They would be the first thing any Google employee or human will notice when reviewing your site, and they offer a most unpleasant user experience.
I am not an expert on AdSense but it seems your page violates Google's AdSense rules. That would explain if your AdSense account was banned, but the Spam team could take action by pulling your site from Google's index, and then notify (or not) the AdSense team. https://www.google.com/adsense/support/bin/answer.py?answer=48182&sourceid=aso&subid=ww-ww-et-asui&medium=link&hl=en_US
"AdSense for content: Up to three ad units and three link units may be placed on each page."
Once your penalty has been removed you can replace some ads, but it is not reasonable to have that many ads. I am quite sure Google does not wish their ads to be displayed in such a manner.
Another concern is your site offers many followed links to other sites. If you link to another site which violates Google's terms and they receive a penalty, your site can be affected.
You really need to step back and look at your site's pages. Does the pages in their present condition offer any value to the internet? Would any user say "I am glad to have found this site"? Or are they more likely to run from the site never to return?
I think we are presently in a "too new to tell" stage. It also seems this is a metric which will be watched very closely by Google and may be adjusted multiple times this year.
With that said, intuitively the weighting style would be similar to a link. Would you prefer a link to your home page or to a deeper page? The same logic should apply.