I am the SEO consultant for a large online homewares store. This company currently ranks very well in Google. I can PM the domain name if anyone needs however i don't want to post it on this forum.
The company has bought out a competitor and plan to use the same warehouse, same products, and same back-end system as the current site, so they want to completely duplicate the current website.
Titles, meta descriptions, product descriptions will all be renamed/rewritten/reworded (however keep in mind there are not many ways to reword a 3 piece saucepan set) Pricing will mostly be the same (some difference though), images cannot be renamed, categories cannot be renamed... the structure of the site will be exactly the same... placement etc. (however will have different banners, logo etc.)
I personally don't believe the new site will rank, because it will be too similar.
Can someone please offer me a 2nd opinion...
Thanks