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We have a single consumer product that we sell through traditional retailers and our website. We have used an ecommerce provider for our website since it's inception 6 years ago. The problem I am facing is website structure. Our domain points to our ecommerce store, and therefore all content pages are created through the ecommerce platform. However, we can't really do a whole lot in terms of structuring URL's or sub domains. Basically, any content created is given an automatically created URL, and can only be fit in a pre-determined category. There is no way to use sub categories. Are we better off for use and site structure to host the ecommerce portion of the site in a subdomain, such as store.domain.com, and then manually creating all of our content and other pages? I look at nest.com as sort of template for that. They too only have a few products, so a full ecommerce design isn't really necessary. Are we better off for SEO and ease of use to handle that separately from our overall website structure? Thanks for any help.