Questions created by SaborStyle
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Quality Content...Sizzle
I see tons of 'push quality content'... push quality content.. Ok Ok. However, I am a little confused about this. Maybe I am understanding it wrong. Say I have a website about donuts. I am going to try to promote my donut website so people can see all my latest donuts and hopefully they will come into my local store and purchase them. I interpret quality content as writing about the topic of donuts. However, people who eat donuts probably don't care about the history of donuts, or the different types of dough used. They probably could care less about statistical facts that explain how my fictional donut company uses a whole wheat dough which will lower their cholesterol. What they want to see is a fat donut with icing on it. They want to see someone biting into it and enjoying it. How does a local donut company go about becoming #1 on the serps if they do not want to write constantly about all things donuts? A video would be nice for them perhaps? Like I said, perhaps I am overthinking this. But I have understood the best way to write quality content is to identify a problem that people are having, then find the solution, then write about it (or video). But sometimes people just need to be TEMPTED. Coca-Cola uses awesome commercials to promote their business. They are not writing articles about high fructose corn syrup. How does this so called 'temptation' factor play into SEO? I want to sell the sizzle not the sausage. Ultimately marketing is about getting more sales which means more money for the business. Being high on the SERPs helps get more sales (hopefully). Writing quality content is great and I am sure it works in plenty of areas. But I am not sure how to apply it to certain industries. Creative marketing ideas have to come into play to market the fake donut business. How do you tie these other strategies in so they help you with SEO? All I can think about is posting a 'cool' video on youtube/facebook and trying to get people to like it. Cross your fingers and hope it goes somewhat viral? Thanks!
Link Building | | SaborStyle0 -
Keeping my rank on SERPs
I recently ranked on yahoo, #4 for my keyword! It has taken 2 months and finally, out of the blue, there I am. This is my first time actually attempting an SEO campaign. At first I was listed for my keyword, then i started dropping after a few days. Then I made a new post, included those keywords, and I got back up to rank #4 again (for the new post). Why is this happening? Do I have to make a new post every 4-5 days to keep myself listed on the yahoo first page serps?
Reporting & Analytics | | SaborStyle0 -
Rel Canonical - Wordpress
How do you fix the rel canonical issue on a wordpress site? Is there a quick fix? I have a few notices on my site and am a little confused. Thanks, Jared
Technical SEO | | SaborStyle0