Welcome to the Q&A Forum

Hey,

We absolutely recommend externally linking to local relevant attractions.

This is great from a user point of view as you are endorsing local events/services/attractions which is more likely to encourage customers to stay in that area and hopefully your hotel.

Additionally, you are giving Google clear signals that your hotel website is relevant to that local area because of the geo citations and building of local authority.

Hope this helps!

Salience

Hey,

Agree with the other replies but wanted to mention that changing your article title may have an adverse affect on the ranking performance of your content, so be careful and do some solid research before making a change.

Thanks!

Salience