Hi there!
Sam from Moz's Help Team here!
That are multiple things you can do in Moz in order to find the best keywords for implementation!
Here are some resources for you:
- The Keyword Research guide is a really good place to start!
- There's a great post in the Moz Blog about creative free keyword research
- If you're looking for insight into competitor keywords, try heading over to Open Site Explorer, pop in your competitor's URL, and take a look at the anchor text associated with their links. This can be a huge indicator of targeted keywords, which you might now decide to compete for!
- If you're curious how well you (or a competitor) is ranking for a certain keyword, or how well a certain page on your site ranks, hop on over to the Rank Tracker
- Use the Keyword Explorer tool to check how hard or easy it will be to rank for a certain keyword. Words with a higher difficulty score are harder to achieve rankings for, so some users will target lower difficulty words first and later tackle the hard ones. Something different works for everyone, though!
- When you've got your keywords and are ready to optimize your pages for them, check out the On-Page Grader. This will check a particular URL for optimization with a particular keyword or keyword phrase, and offer a grade based on how well it fares, as well as suggestions for improvement.
I'm afraid we aren't SEO consultants on the Help Team and are just here to support the Moz tools so I can't say exactly how long it might take for your changes to be reflected in the SERPS, but you might want to review this helpful article on that front: https://www.reliablesoft.net/how-long-does-it-take-to-rank-in-google/!
I hope this helps!
