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Given that the Panda algorithm includes engagement and user experience, when would you consider deleting a page that has poor engagement and conversion metrics?

For example, consider a page that ranks well organically and receives (relatively) decent traffic from search. However, this page has poor engagement metrics compared to other pages on the site, does not convert visitors as well as other pages on the site, and doesn't have any external links. Would you consider deleting this page?

Which metrics do you use when auditing a site and considering a web page from removal (bounce rate, average time on site, pages per visit, linking root domains, visits, revenue per visit, etc.)?

Are some metrics weighed more than others? What kind of thresholds do you use?

Finally, is there a situation when you would choose NOT to delete pages, even considering the above?

Hi Kevin,

Thank you for your reply. I'm trying to understand how Google views URLs with # anchors as external links and how it passes value (i.e. PageRank), rather than how they index pages with # anchors. Sorry if that was unclear.

Do you have insight into this question?

Here are two URLs to explain this example:

• **Original URL: **example.com/1/
• **URL that points to anchor within the webpage above: **example.com/1/#anchor

1. Does Google treat these two URLs as separate entities or the same? For example, does an external link to the anchor URL pass full PageRank value to the original URL? How does Google handle this?
2. Is there anything negative about this situation? Are there any risks associated with links to the anchor URL?
3. Finally, is it more valuable for an external link to point to the URL without an anchor?

Here's a good place to start: https://developers.facebook.com/docs/concepts/opengraph/.

That's helpful. Thank you, Dan.

I also just found this comment on a GWT support page (http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1093493

"You can use microformats, microdata, or RDFa to mark up your content. However, you should pick one markup standard and use it consistently across the page."

I'm concerned using both will affect our ability to get--and keep--rich snippets in Google.

Is it possible to use both Schema.org and Facebook Open Graph for structured data markup?

On the Google Webmaster Central blog, they say, "you should avoid mixing the formats together on the same web page, as this can confuse our parsers."

Source - http://googlewebmastercentral.blogspot.com/2011/06/introducing-schemaorg-search-engines.html