Hi guys,
I was reading The Beginner's Guide to SEO and was confused about the importance of keyword density.
As I see it, the main purpose of tools like Scribe SEO revolve around analyzing keyword density, however, Chapter 9 of "The Beginner's Guide to SEO" seems to downplay its importance and says
"Despite being proven untrue time and again, this myth has legs. Many SEO tools still feed on the concept that keyword density is an important metric. It's not."
If this is true, what is the real value of tools like Scribe SEO? Currently, I follow keyword analysis tools very closely, and try to get the recommended density in my articles to help build back links. Should I be focusing heavily on the density and prominence of keywords like I am in the picture below, or is there another way you suggest I go about using these tools?