Welcome to the Q&A Forum

Hi Everyone, I have recently started doing a remarketing campaign for one of my products. To give you a bit of a general background, its a generic branded product that consistently sells well and we do have the cheapest price for it on Google, amazon and eBay. I'm remarketing to anyone who has visited that specific product page (I did want to do it to those that have abaonded cart although i'm very technically restricted by the state of our current website) and I'm wondering what would be a good number to frequency cap the number of times people can see the ad? Any general guidlines would be helpful. Thanks

HI all I'm setting up my first Remarketing campaign on the display network. I'm targeting those that have visited a specific product page at the moment and therefore there won't be a massive amount of traffic to remarket to - roughly no more than 50 clicks/day. My question is - what is the best bidding option for a campaign like this? Not sure whether to go for CPM or traditional CPC. I have previously found CPM much better for Facebook but obviously thats very different to Google. All help appreciated!