The amount of time I hear people say write good content and people will naturally link to you. I appreciate this must be valid for large websites that a driven by content. However, it doesn't really hold much hope for smaller businesses with just service information etc.
I work for a small business that does web design in the UK. However, I'm finding it difficult to do any sort of link building.
In my opinion nobody is going to link to any of our content naturally or if it is, its going to be small time.
Our rankings have dropped slightly (only to 4th in our local county). I've done the following thinks to try get it back up there but its having little or no results.
- Adding us to local business directories
- External Articles on site
- Cleaned up some duplicate title tags.
What link building can I do? Is link building the home page sometimes not always the way to go?
What content can I write that google will like? See what I mean?
My rankings did climb a little bit but then dropped straight back down to their original places 2 weeks later.
Help would be appreciated.