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Afternoon Mozzers, I was chatting to our VP of marketing earlier about one of our sites with a somewhat unhealthy looking link profile. This is primarily caused by the sector its in and the fact that lots of low quality lead generators / affiliates operate there, sending traffic to us in return for payment on accepted leads. Now, he recalled that there is a way to mark these inbound links, through a URL parameter he thought, as being affiliates and therefore should be ignored as we don’t want them misinterpreted as an attempt to manipulate our rankings. I have been doing a spot of research but can't find a straight answer. heres a few articles i looked at: blogaid, Yoast, Webmaster world and the Moz Q&A.The problem is all these are from the perspective of a site linking out and acting as an affiliate, so all deal with that page not losing PR. The two methods i have derived from this boil down to: No follow the links Use an intermediary redirect page and script which you can block from robots.txt So, back to our case - Are there any ways we can signal to Search engines, as the destination site, that these links are from affiliates (such as this URL parameter our VP had vague recollections off) or should i just get in touch and ask the sites to make them Nofollow? Thanks, Tom.

Afternoon Mozzers, Noticed something today on Google.co.uk that we have never seen / noticed before on PPC adverts. This exampe is a Google UK search for Wonga payday. Within the Ad copy there is a link to a BBC news article about the company. Has anyone else seen these on any PPC Ads? I am assuming this is not an intentional feature from Wonga to link to an external site from within their own PPC advert? i assume they would not get charged for these clicks. If anyone has any further info or insights on this feature it would be appreciated. PqsOoUy.png

Morning Mozzers, I am setting up a new campaign for a client, they would like to target mobile devices which evidently i can no longer do with enhanced campaigns; however i have increased the Mobile bid as much as possible and set the default CPC low to try and minimise appearance in desktop search. The client has a desktop and a mobile version of the destination page but the site will not direct users to the correct page based on their device as they are two separate domains. As such i want to know if i can specify an alternate destination URL for an ad in Adwords based on if the click comes from a mobile or desktop device? The other option is to set all my Ads within the Adgroup to have mobile as the device preference and just use the mobile landing page, but not sure if there is a neater solution here? Thanks, Tom.

Morning all, I have had a query regarding granting access to an MCC account for people using various platforms. Now this a pretty specific query for an area outside my expertise, and conveniently both our PPC guys are on holiday so thought i would reach out to the community. Full request is this: "On the mcc I am slightly concerned about that, from experience I have run into problems especially with granting access for usage of API’s on an account, so if for example we wanted to use marin they would need access then another wanted to use adobe they would need another and if they are all sat under the SSM teams mcc that could be problematic or we would have to set up another." Any help would be appreciated. Thanks, Tom.

Hi all, We are currently rebuilding a site using responsive design, however i have just had a thought. On another site where we have a mobile site under a sub-directory we utilise mobile tracking codes as we found that this was far more accurate for recording visits. On a responsive design site evidently all pages, desktop and mobile, will be under the same URL, yet the content will adjust to the screen size of the device. Should we also change the tracking code to be mobile code on the lower resolutions or would the same code be sufficient?

Hi,We have had Rel=publisher implemented on our Blog for sometime, and in the Rich Snippets for our Brand name i can see data and some of our latest news articles do appear. I am not convinced the Meta tag has been implemented correctly however and would appreciate a second opinion. The code we have is as follows: <div class="<a class="attribute-value">g-plusone</a>" data-href="<a class="attribute-value">https://plus.google.com/116305698538579695036/posts?hl=en-GB</a>" rel="<a class="attribute-value">publisher</a>">div> Looking around its recomended to add this as a link element, and the page we do link to is the comment section not the home page that would end after our company ID. Now i dont know HTML (Something i really need to remedy) but would this be an issue? The Rich snippet testing tool also does not recognise the code on the blog pages.

Afternoon all. I’m pretty sure this is going to be fine but I thought I would seek some confirmation before I action anything. We have a blog subdomain on our site, I have just noticed that the entire blog (built in Wordpress) has no analytics tracking code on it. As this is built in Wordpress I have just logged in on an admin account I think people forgot I had and added the code to the header section as it is a two second job. My question is this – On the main account, subdomain tracking has not been turned on, so the root domain has not got the additional   _gaq.push(['_setDomainName', 'rootdomain.co.uk']); line of code in it. I have included this on the blog.rootdomain.co.uk code as is necessary to enable tracking. Will this work or cause tracking issues? I think it should be ok. I don’t want to have to update the root domain code if I can avoid it as that will need to go through the development team and may take weeks as they are swamped and under resourced. Thanks, Rich.

Hi, Would really appreciate some help with this. I have been experimenting with RegEx to achieve this but as I’ve never used it before am currently failing miserably. We have conversion pages i need to set goals for that are formatted as below: https://www.domain.co.uk//Application_Form/(S(ewhbqp5cki0mppuzukunkqno))/enterCardDetails.aspx I need to remove the (s(xxx)) section from the URL as rather than one pages i currently have thousands of unique URL's. What’s catching me out is that as it’s not a URL parameter I can’t discount and as half way through can’t just do head matches etc to /entercarddetails Help would be much appreciated. Thanks.

Would appreciate if anyone could clarify for me the correlation between 'clicks' in Google Adwords and visits for paid search in Google Analytics. Currently i see several thousand clicks a day in Adwords, yet our analytics account will only report a few hundred visits so i do not know which data set to use as the most reliable source for analysis. e.g 16th May. Analytics > TrafficSources > Sources > Search > Paid = 208 visits Adwords > All Campaigns, Total Clicks = 1153 i have found a few other questions asking the same thing here and here but dont feel they answer my question. We know our Adwords account is linked to our Analytics account as we got in touch with our PPC account manager originally about this and on reiew they found an error in our setup. Since then we know this is working as search terms and source are showing up and we have auto tagging enabled. Thanks, Tom.

Hello, We've had experience with canonical tags for various domains before, such as tidying up product categories etc... However, can anyone point me to any guidelines about different domains using canonicalisation. For example: If I had the following sites, all with identical content - exampledomain.com completelydifferentdomain.net anothertotallydifferentdomain.com With canonical tags pointing to the first one (exampledomain.com), could this be harmful? Is it better to 301 redirect the other sites? Thanks

Hey everyone, Our site was hit with an unnatural link penalty a few weeks ago, and it looks very much like a malicious link attack. We've never participated in any link schemes or anything resembling black hat link building. In fact, we've barely even done any link building. Reviewing our backlink profile, there are hundreds of links from just a few (very dodgy) domains that we have no control over, and we've have had no luck when contacting webmasters to get them removed. More importantly, we've seen several domains which 301 redirect straight to our domain. We don't know who they are and they're not contactable. I believe that the redirect means they're passing link value from all of their terrible links to us? How can we get the redirects removed, as at worst they're really harming us, and at best, they're adding no value. Thanks

We have come in this morning to find our site (paydayuk.co.uk) has suddenly disappeared from their SERPs, we have consistently been ranking in the top 5 for a wide range of search terms but now do not even appear for our brand name of Payday UK where we have been first for many months. Our site is still indexed and we have made no changes for a while as any SEO work is waiting on completion of a CMS system. Looking in https://groups.google.com/a/googleproductforums.com/forum/#!categories/webmasters/crawling-indexing--ranking and there seem to be a lot of people having the same issues but as of yet no answers. I'd also like to add we don’t use black hat techniques so we really don’t understand why we have been penalised. Can anyone help please?