great input and much appreciated.

Ideally i would like to have the blog moved over, but there is a lot of links/content to deal with.  I'm working on developing several content gen strategies, and wanted to make the blog a part of that.  Currently it's always been more a part of the social media efforts, but work has been done to better connect it to the main site and make sure it's branded to be one in the same.

Where i'm a little unclear is the tech efforts of doing this.  I would assume as thomas mentioned it's a matter of creating the subfolder to house the wordpress install/content and setting up a 301 on the old domain, but the need to do each post individually is where my concern is.

So my organization currently has both a main site and on a separate domain and separate host a wordpress blog.  (our own domain not a wordpress.com)

the content posted on this blog is local, community driven, and related to our business but it is not used in anyway as a "sales" tool.  It's more for interaction purposes with members and employees.

This blog has a lot of content and is updated with new posts very often. (generate traffic from a pretty wide variety of searches some related some not)  My plan has been to 301 the old domain and move the wordpress blog over to our root domain in a subdirectory such as oursite.com/blog.

Does anyone have tips for moving a blog over like this?  I'm concerned about any link juice it has dropping off and since it does provide some links to our root site currently (since it's basically a separate site).  Basically i'm wondering if it'll be worth the effort or if i should just keep it separate and focus on other content gen strategies.