Recall the importance of the page title in establishing page relevance. The page title in this instance is using the plural version of your targeted keyword. Perhaps this is factor alone is influencing the ranking priorities of the search bots and producing the results you are seeing.
I do see the singular version of the keyword appears in several instances on the page, but is wrapped in an
with an
appearing _prior - _which struck me as a bit odd.
Sorry, but I didn't have time to dig into linking profiles