Welcome to the Q&A Forum

Thank you very much and yes helps very much, I feel I just needed to sanity check my thoughts.

The Current URL Example would be test.co.uk/prodcut-catogory/product-1 . This side of the business is being sold however they have products elsewhere in the range that can be used as alternatives to the product range that will be moved, so they want to amend these pages with an " alternative " slant.

Example idea would be to change to the following : test.co.uk/prodcut-catogory/alternative-to-product-1, trying not to change the URL to much, keeping the majority of the content the same but adding new copy stating the benefits of using the alternative product. So it becomes a comparison between the two. I appreciate I will have to amend the URLs, titles, meta, H1s, add new copy & preform a 301's.

Option  2

Simply write a second page which is all brand new content talking about it being an alternative to the products and doing a 301 from the original page but not amending that.

Be great to get peoples feedback on this approach and if there is anything else that I could do to minimise the drop in rankings once I complete the changes.

Thank you

D

And have you seen any impact from an SEO point of view?

Or maybe you will see an impact when search engines take social signals into more consideration?

Moving my blog from blog.site.co.uk to site.co.uk/blog and just wondered if all the social data for each post will be lost including the blog authority which has been built up over time?

Is 301 redirects enough to keep any of it?