Does anyone know what happened?? I have a great website, we ranked very highly for a slew of industry keywords, #1 in most of our top-money kws....and our keywords have been in freefall since the update. Help?!
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Sean_Gutermuth
@Sean_Gutermuth
Job Title: Marketing Director
Company: Tetrafab
Website Description
Company website
Favorite Thing about SEO
ANALYTICS!!!
Latest posts made by Sean_Gutermuth
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The Google Algo update that happened 1-8 is KILLING my rankings
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RE: Can you, somehow, use dynamic number insertion on a click to call button (image)
any links/articles you know of that could tell me how... I have scoured around and cant seem to find any?
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Can you, somehow, use dynamic number insertion on a click to call button (image)
Hello Moz! I have been beating my head against the wall for a few hours, and I am starting to get a headache. My question is simple: I am doing some work for a local salon, and we started a PPC campaign recently. It's very important that I get accurate ROI metrics from both our PPC efforts and Yelp advertising program, and the best way to do this is by using custom phone numbers and dynamic number insertion w/ CallRail to track phone calls being made to the salon. I can then cross reference the numbers used to call with the salon POS software to see what they spent, how many appts. they booked, etc. A VERY large portion, the majority in fact, of traffic comes from mobile, and in the past I had a big, fat, beautiful CTA click-to-call button that showed the salon phone number. However, I have found that with dynamic number insertion, and my near non-existent programming skills, it is impossible to have the number dynamically insert into an href image. Sooooo...any ideas on how to do this, or is it just not possible????
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RE: Our main competitor is/was doing some Black Hat tactics....
??? I am confused by your response. I am not building links to my competitor, I am simply trying to figure out why Google has all of these golden rules of what not to do, but yet rewards the websites that use those black hat tactics with high organic rankings. I assure you, I take my job very seriously and I work very hard to make sure I am doing things the right way to get my business ahead of the competition. I reached out to the community of Moz for some insights, you don't need to be so condescending.
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RE: Our main competitor is/was doing some Black Hat tactics....
Hahah I found that amusing as well. I guess they are just ranking because of their age...I just dont see why they are so high up with such a crappy website, bogus links, and so much duplicate content.
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RE: Magento URL change
You can try putting a 301 on the old site...but yea, I don't know why it keeps pointing mobile traffic to the old site, doesn't make sense.
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RE: Magento URL change
The simple fix would be to alter the url of the old domain, or delete it altogether. Without the real URLs it is going to be difficult to answer this question.
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RE: I need a fresh eye on this project, as I ran out of ideas
Well, unfortunately due to the nature of such products, it is going to be very, very difficult for you to rank for this. Google keeps a close eye on these types of things because they are so often the subject of spam. Good luck!
Best posts made by Sean_Gutermuth
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RE: Page Authority and Google updates favouring websites with black hat practices ?
Maybe temporarily, but I wouldn't bank on them lasting long. When Google comes for them, it will just give you that much more joy when they are sent to oblivion.
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RE: Title Tags
That's interesting, I would use different titles for different pages, no sense in throwing all the eggs in one basket. Maybe go with San Diego Driveway Specialists for the home page.
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RE: I need a fresh eye on this project, as I ran out of ideas
Well, unfortunately due to the nature of such products, it is going to be very, very difficult for you to rank for this. Google keeps a close eye on these types of things because they are so often the subject of spam. Good luck!
Sole in-house digital marketer/strategist for a B2B company called Tetrafab. I also do some marketing consulting on the side as well as attend the University of Louisville full-time in my pursuit of a Marketing Degree. I love sports, especially football, and pretty much anything else competitive.
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