You can use Moz Open Site Explorer (https://moz.com/researchtools/ose/) but Majestic and aHrefs have similar functionality too. In Moz, play with the filters. For Target you can choose "this root domain". For link type, you can filter by "only follow". This should give you a more well-rounded picture of the entire domain, not just a given page.
Best posts made by SEMbyotic
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RE: Why are they ranking?
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Assessing the true value of a backlink
I want to start a discussion about assessing the true value of a backlink. Here's a scenario:
I've just started working on SEO for a new client. Once I've got the strategy stuff out of the way, I like to start by looking at backlinks that competitors have. I use Moz OSE (and other tools) and filter by followed links to the root domain. This gives a good starting sense of where competitors are getting links from. As I start to explore those links, I see some black-hat (or grey-hat) practices at play: display:none links, footer links, sidebar links, comment spam, etc.
The problem I have is, there seems to be no way of knowing whether or not those links are responsible for boosting the competitors rankings. They come from sites that have good DA and PA, yet we're told that tactics like display:none and comment spam will either get those links devalued or may cause some sort of manual action.
My question is, how do others evaluate the full spectrum of the value a link has that goes beyond trust, authority, and citation flow?
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RE: 804 HTTPS (SSL) error
I too am using CloudFlare and have the same error. I'd like to be notified when you have an update.
Thanks,
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RE: Why are they ranking?
Are you only looking at the data for just this particular page? I took a look at the entire root domain and it looks like they've got some pretty high-value followed backlinks. For example, here's a followed backlink from the BBC: http://www.bbc.com/news/uk-england-lincolnshire-34157367.
The subpage is probably seeing a combination benefit of high Domain Authority paired with strong on-page keyword relevance (and over 200 other things). Domains that already do well in search tend to get their new pages to rank even more quickly, and in some cases that can be true even before those pages have many backlinks.
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RE: Assessing the true value of a backlink
Yeah, in the end I do the same. I use the competitive analysis to clear any low-hanging fruit. There's always a "well that sucks" moment when I find one of these, but then you ultimately move on. It would be really cool if we could filter on some of these other attributes so that we don't have to spend time looking at those pages in the first place. Maybe I'm dreaming.
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RE: Exact match Title and H1 tags, and over optimization
Thanks for responding so quickly. Upon further thought, I think what I'm seeing is less about Title and H1 matching, and more about providing variety within the SERP when compared to other results. I'm trying some things on a low risk site so we'll see what happens.
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RE: How do you check the outbound links of a site?
ScreamingFrog will also let you see External HTML links from a site. Plus it works on Mac.