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Hi Donald,

My query is based on Moz ranking reports and metrics, so it's not an IP issue.

Thanks

jT

So, I get the smoothie that is page authority and domain authority and the link metrics that Moz uses to predict how well a page will rank for a certain keyword.

I can look at a specific search term where we are on say, page 2 or 3, with a page authority of 1 and domain authority of 26, I get why competitors rank above us.

But then I look at a keyword that is much more competitive, where we rank #2, which is awesome, where the landing page is also showing a page authority of 1, and domain authority of 26. How can we rank higher than competitors with a page authority of 56 and domain authority of 65? Their onpage optimization for the keyword is no worse, and sometimes better that ours but we maintain this ranking. By the way the competition also have hundreds if not thousands more linking root domains than our page.

Any ideas why one keyword is a rockstar and one is a dud, with the same poor PA and DA?