I have a content rich site. All of the feedback I get from users is positive in nature and the content matches exactly what people are searching for. It's easy to match search keywords with appropriate content on a "how to" site.
Yet, from day one I am seeing 95+ bounce rates with time on site around 20 seconds.
There are pages however with hundreds of comments and active discussions, so I have no idea how to address this problem. I have researched bounce rates and time on site until I am blue in the face with no luck in resolving the problem.
Can you suggest somethings that I should change or address?