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While I definitely see the pros to buying your name in Adwords, should you still do this if you have a small monthly budget? I get why large companies like Tiffany's would buy their name because they have the excessive funds to do so in addition to buying keywords. Any guidance or strategy on this?

In my MozBar under "General Attributes" it says "index, follow" next to Meta Roberts for one of our client's websites. I've never seen "index, follow" before. I've seen it say "not found." What does index, follow mean and is that a bad thing? I know the reason should be obvious but this site has had a lot of problems and I'm wondering if this is related.

Ok thanks, these are all very insightful responses. To answer your questions, these are brand names and yes people are searching the names to find the companies. And my whole theory was if we have a small budget, then we should just focus on attracting new business. However I do know that competitors ARE buying all competitor names in the industry, but I also know they have larger budgets to work with.

On a side note, my other concern is that people search for a generic keyword, click on our client's ad, then leave, and then decide to google that their brand name later and click on the ad and then convert. Is there a way to target those types of people?