I recently read Rob Beirne's piece on how and why to set up an adjusted bounce rate in Google Analytics (https://moz.com/blog/adjusted-bounce-rate). I am getting myself ready to talk to our site team about why we should set up an adjusted bounce rate and am anticipating some questions I'd like to be able to answer:
1. Will an adjusted bounce rate improve the accuracy of our avg time on page metrics?
2. Are we able to keep the unadjusted bounce rate in GA as well, so we can compare the two metrics if we ever need to?
Does anyone know the answers to these questions? Any help would be much appreciated!
