I understand you're seeking an SEO expert who can help improve your website's search visibility and rankings.

When vetting SEO specialists, I suggest considering independent consultants or small agencies rather than large firms. Independent experts are more incentivized to deliver strong results for every client. They also tend to offer more customized strategies tailored to your specific needs and goals.

Some best practices in selecting a qualified provider:

1. Review their client case studies and SEO success stories to confirm capabilities
2. Assess holistic experience with both on-page and off-page optimization techniques
3. Ask about their site audit process to examine current issues hampering your visibility
4. Discuss ongoing performance reporting methods and how they quantify progress
5. Look for great communicators who can explain SEO concepts simply to you
6. Ensure all strategies align with major search engine guidelines

The right SEO specialist will combine analytical skills with creative tactics to boost organic growth. And they'll function as an educator to help you eventually sustain improvements on your own later on.

It's a qualitative process, but feel free to follow up if you have any other specifics I can address. The SEO space has talented and ethical professionals ready to assist - just be diligent in finding one that's the best fit.

@Matthew-wainaina said in Looking for an SEO expert.:

We have been struggling with SEO for a while now. We are looking for an expert who can help us on the journey? Any leads?

I understand you're seeking an SEO expert who can help improve your website's search visibility and rankings.

When vetting SEO specialists, I suggest considering independent consultants or small agencies rather than large firms. Independent experts are more incentivized to deliver strong results for every client. They also tend to offer more customized strategies tailored to your specific needs and goals.

Some best practices in selecting a qualified provider:

Review their client case studies and SEO success stories to confirm capabilities
Assess holistic experience with both on-page and off-page optimization techniques
Ask about their site audit process to examine current issues hampering your visibility
Discuss ongoing performance reporting methods and how they quantify progress
Look for great communicators who can explain SEO concepts simply to you
Ensure all strategies align with major search engine guidelines

The right SEO specialist will combine analytical skills with creative tactics to boost organic growth. And they'll function as an educator to help you eventually sustain improvements on your own later on.

It's a qualitative process, but feel free to follow up if you have any other specifics I can address. The SEO space has talented and ethical professionals ready to assist - just be diligent in finding one that's the best fit.