More and more of my clients are asking me to apply my SEO knowledge to their websites now but I'm unsure of how to price and structure it for them.
I know what to do and how to do it, but I just can't decide on the best way to set out a plan for the clients.
Should I just bill them by the hours that I do or is it best to create phases ie - Phase 1: Competitor analysis and on-site optimisation. Phase 2: Link building and content writing etc..
I always feel that client wants to know what they are getting for their money but don't know how to quantify what I do.
Ideally I'd like to offer my services in phases but not sure how to price and what to include in that phase.
Phase 1 - £xx, Phase 2 - £xx etc..
Does anyone have any suggestions on what I should be doing? I've looked through loads of the blog articles and questions and I can find checklists to get organised, but its mainly just how to price for the jobs I'm stuck with.