Thanks
Understood that relative DA might be more meaningful, but there seems to be something funny going on across the range of websites I track.
My website has a https://www.skillsplatform.org/ had a DA of 40 which appears to have been adjusted down to 31 and now recently 28. This comes despite the number of LRDs increasing over the same period.
All the organisations I track by comparison have dropped as have the DA for my parent company and the competitors in that space. These are all top draw highly respectable websites.
- http://www.skillsforhealth.org.uk/ - Down to 43 from 55 in sept 17
- https://www.skillsforcare.org.uk/Home.aspx - Down to 47 from 57
- https://hee.nhs.uk/ - Down to 51 from 60
- https://www.nhsemployers.org/ - Down to 49 from 58
It seems strange that all these website have been effectively brought down a category. Is a DA 30 the new 40? Even highly respectable UK charity websites have seen a drop from 70 to 62 such as https://www.autism.org.uk/
Yes it's all relative, but many of us had KPIs around domain authority and often DA is used as a sign of website strength when pitching for advertising. Further guidance on reasoning behind this would be appreciated. It seems there's been a drop in website DAs across the board apart from mega sites such as BBC.
