Welcome to the Q&A Forum

Hi Ed,

You can use the On-page tool to optimize for any keyword term as long as it is loaded into the keyword list in your campaign.

By default the On-page tool offers a report card for every keyword already loaded that it finds relevant to your home page. You can create Report cards for individual pages and keywords by digging a little deeper into the tool.

To use the tool for specific pages:

G****o into the On-page tool and you will see the Summary view. If you look right above the big heading On-page Optimization, there are two blue text links. Choose Report Card.

Now you will see a selector which allows you to choose any keyword from your campaign list and enter the URL of any page in the site.

Click Grade my On-page Optimization and voila! Roger will fetch your Report Card!

Wherever you are in the Pro App, if you need instructions, look for the small blue "Help" link toward the top right (just below the Pro menu bar). The Help page for the On-Page tool is at this link

Hope that helps.

Hi BaseKit,

What is the reason for there being so many 404's?

Did you move your site or rebuild your site structure? Do you have a lot of pages that are removed after a short time?

The answer to these questions will help to know what is the best approach for your situation.

Sha

Hi Matthew,

You just need to email the SEOmoz Help Team direct at help@seomoz.org and they will be able to sort it out for you.

Hope that helps,

Sha

Hi Wayne,

When you choose Root Domain, you get three results DA (Domain Authority) DmR (Domain mozRank) and Dmt (Domain mozTrust) for the entire domain.

When you set it to Subdomain, you get only DmR and DmT for the active subdomain. For example, if the URL in the address bar is www.yourdomain.com, then the DmR and DmT are for the www subdomain only. If the URL is another.yourdomain.com, then the DmR and DmT are for the another subdomain only etc.

You can check this by setting your MozBar to "Root Domain" and going to http://googleblog.blogspot.com/.

Once the page is loaded, change the MozBar setting to "Subdomain" and you will see the results change. Then, replace googleblog with www and you will actually see the results change and change again as the page redirects to yet another subdomain.

kinda fun actually

Hope that helps,

Sha

Hi Joe,

My guess (and purely a guess) would be that perhaps it is coming from text that is commented out in your Wordpress template. You could check the code and see if you find it there.

I ran the SEOmoz Term Extractor tool for a couple of individual pages and it doesn't appear in the list of targeted keywords.

If you can identify exactly where it is coming from (or establish that it is definitely not included repetitively in your code) you could try asking at http://www.google.com/support/webmasters whether this is a known issue or something to be concerned about.

Hope that helps,

Sha

Hi CP,

If you wish to use robots.txt to block crawlers, then your two robots.txt files should be as follows:

For your http protocol (http://vistastores.com/robots.txt

User-agent: *
Allow: /

For the https protocol (https://vistastores.com/robots.txt

User-agent: *
Disallow: /

Personally, I prefer to use the noindex meta tag for page blocking because it is a more reliable way of ensuring that the pages are not indexed.
(Never try to use both at once)

This link explains the difference between the two:
[Google Webmaster Tools Help.](http://www.google.com/support/webmasters/bin/answer.py?answer=35302 "Robots blocking crawlers")  

Hope that helps,

Sha

```You can use a robots.txt file to request that search engines remove your site and prevent robots from crawling it in the future. (It's important to note that if a robot discovers your site by other means - for example, by following a link to your URL from another site - your content may still appear in our index and our search results. To entirely prevent a page from being added to the Google index even if other sites link to it, use a [noindex meta tag](http://www.google.com/support/webmasters/bin/answer.py?answer=61050).)

Hi Salman,

If you haven't already seen it, there is a great Whiteboard Friday video from Rand about Pagerank and what you should and shouldn't use it for. In the video, Rand talks about the things that Ryan mentioned in his answer, the points you asked about and a few other things.

Here is the link: What is Google's Pagerank Good For?

Hope that helps,

Sha

Hi Ryan,

The "lost" post is one of a couple of issues I have been talking to the help team about during the past week. If you haven't already let them know that it happened, might be helpful if you could do that.

Seems there's a little gremlin in there somewhere

Sha

Hi Diane,

As Dunamis suggested, this is a Google Maps implementation.

In this case, the webmaster has built a separate page with the search options (hometown, postcode etc) and the embedded map, then pulled it into the page using an iframe.

It is quite easy to see exactly how they have done this if you look at the code:

View source and search the source code for iframe. When you find that line of code, you will see a link to the page in the iframe. Click the link and you will see the source code for the external page, which shows you how it works and where the map is coming from - the Google Maps api.

Hope that helps,

Sha

Hi,

This video from Matt Cutts talks about how Google will best handle the 301's and how long it might take.

If the site is large and database driven, then using database lookups to generate your 301's would probably be the best solution. Long lists of 301's have a potential to create processing issues - not to mention the pain associated with having to create them!

I would also do the work to at least attempt to get external sites to change any existing links. Given the legal ramifications, I would not want to leave any anchor text out there for the other party to take issue with if I could avoid it. (I would also keep a detailed record of all the work done in this area, just in case there is any kind of legal challenge).

Hope that helps,

Sha

Hi Mike,

A 301 Redirect must always be implemented on the server where your content originates.

Basically, it is "catching" the request for a page and saying "send this request to this other page". 301 Redirects happen at the page level, not the domain level. So as Malachi said, it is always best to redirect specific page to relevant replacement page if possible.

For you, the solution is slightly different, since your originating content is hosted within the Yahoo! Store system.

This Yahoo! document provides the information you need to implement a 301 Redirect from your store to an external domain (toward the bottom of the page). Look for the heading To add a domain redirect for a domain registered outside of Yahoo!:.

Hope that helps,

Sha

Hi Mike,

The only way to limit the content included in a campaign is to choose "subdomain" when you set up the campaign. So, the only way to limit the campaign to just one page, would be to create a separate subdomain with just that one page in it, but I am curious as to why you would want to do this anyway.

The errors highlighted by crawl diagnostics are largely easy to identify (or irrelevant) in a single page.

If the page you have been working on is live, then you can check it using the On-page Report Card for the specific page.

To do this:

Once inside your Campaign, choose On-page and then the blue Report Card link at the top of the page.

Select the primary keyword from your list (any loaded in your campaign) and type in the URL of the page, then generate your report.

While the Report Card is primarily about optimization for the chosen keyword, it will also highlight things like URL & Title length, number of internal and external links, meta description etc

Hope that helps,

Sha

Hi Nigel,

As I understand it, the warnings in the crawl report are simply intended to alert you to things that you may not otherwise be aware of on the site. Basically, it is telling you that Roger encountered a 302 (temporary) redirect when trying to access those URL's.

If your robots.txt is functioning the way you intended, then you should see this in the "blocked by robots.txt" section of the Crawl Notices. If this is not the case, then it would indicate that perhaps your robots.txt is not correctly configured.

If you want to know exactly how Rogerbot interacts with the files on your site when crawling, you could email the help team help [at] seomoz.org and ask.

There is a very good post from Lindsay on Robot access in the SEOmoz Blog which is definitely worth a read.

Hope that helps,

Call me paranoid, or maybe a control freak, but noindex meta tag is my friend

It's gonna have to be a damned persuasive argument to get me to use robots.txt.

Seen too many disastrous mistakes!

Sha

Thinking about it in terms of percentages might be causing you a problem...

One thing that can be helpful if you are unsure whether your text reads naturally, is to get someone else to read it aloud while you listen. It's a good excuse for a break and a cup of coffee

Sha

Hi Dmitry,

On first look, my feeling is that your body text has crossed the line into being over optimized. If you are using Mozbar, try running the keyword highlight tool ... "laser" and "laser marking" are both highly repetitious. If you haven't already done so, it might be worth taking a look at the On-page reports in the Pro App for your site.

Hope that helps,

Sha

Hi Jonathon,

At this point you have done nothing untoward and obviously produced a site that was seen as valuable and shared in a purely natural way. If you were to start trying to influence people to remove your links, then you would actually be manipulating the link profile, which is what the search engines don't like!

Now that we know exactly how you came by the links, I would definitely follow the steps Ryan mentioned, starting with a reconsideration request.

Hope that helps,

Sha

Hi Jonathon,

I would agree with James (oh and Ryan too!) that the sudden addition of that number of links may alter your link profile in such a way as to signal to search engines that there may be some kind of manipulative link building practice going on.

Something that is likely to make this appear even more like a manipulative practice would be if the Lion's share of the anchor text used to create the links to your site is identical, for an exact match keyword term etc.

One thing we should clarify is that while this may be having a negative effect upon your rankings, it is not really a "penalty" as such. Basically, the algorithm is seeing a sudden and unnatural looking change in your link profile and adjusting your ranking as a result. If Google has manually applied a penalty for any reason, they are now informing webmasters through notifications in Google Webmaster Tools. Manual penalties usually only happen if you are doing something really overt like buying or selling links. As Ryan mentioned, if the directory is part of a paid link system, it would be an issue. In that case I would expect to find a message in Webmaster Tools.

If it were me I would leave it be for a while and see what happens.

First, provided the directory is not a problem, with 20,000 targeted referral links out there, your potential for increased conversion ready traffic is greatly enhanced anyway.

Second, I would expect that with a little time and maybe some more gradual and diverse links added to your link profile (and no more major spikes), your rankings will tend to come back anyway. If they don't begin to improve (or continue to worsen) within a month, I would bring it to Google's attention by filing a Reconsideration Request. This link is the latest from the Webspam Team on the current process.

Hope that helps,

Sha

Hey Carin,

Thanks for taking the time to follow up on this for us.

I figured the answer would be something along those lines, but didn't want to leap in with speculation.

Much appreciated,

Sha

Thumbs up!

Hi Jon,

While it is difficult to pinpoint exact reasons for traffic fluctuations without detailed information on the site, there are some things that come to mind.

First, since one of the pages you mentioned relates to the Rugby World Cup, I would check the originating country(ies) for the traffic. It is quite possible that the visitors were interested in betting on matches involving a team or teams who have been eliminated, or whose playing schedule has been less frequent in recent days.

Also, when I took a look at the Metrics for your site in Open Site Explorer, I noticed a few things that could certainly be negatively affecting your rankings.

1. The anchor text distribution for the small number of external inks that you have is quite narrow. This Whiteboard Friday Video gives a good explanation of using a diverse range of anchor text.

2.All of your links are followed. Cyrus gave a good explanation of the negative correlation for high percentage of followed links in this video.

3. When checking the load speed of your home page with the Mozbar, I see that it took 13.5 seconds to load the entire page. The impact of page load speed is also mentioned in the video on negative ranking factors above.

4. All of your external linking root domains are from dot com domains. This means that your link profile does not really have any diversity. Justin Briggs wrote a great blog post which explains the signals that search engines take into account when looking for low quality sites. In the explanation he talks about the importance of a diverse natural link profile.

My guess would be that a combination of all these factors is responsible for your drop in traffic. While the playing schedule is not something that you can control, all of the other things can be improved with a little work.

Hope that helps,

Sha

Yes, me again

Well, you need your main menu to be crawlable so that the pages on your site are indexed.

You could analyze all of the links on the page(s) to see if there are any links that can either be removed or no followed. This would help to reduce the watering down of link value for each link on the page, but if there are no links that you can edit without creating problems with crawling, then it is best not to mess with them.

The most important thing is to work on building good links from other sites.

Hope that helps,

Sha

Since the intention of alt text is to help the user understand what the image is about, it should use natural explanations which utilize a range of variations on your keyphrase(s).

Keep it natural and keep the user in mind.

Hope that helps,

Sha

Hi CP,

What you are seeing is the internal links between pages on your site.

When I checked your home page using the Mozbar I see more than 200 links (most are from your sidebar menu). I also checked one of your product pages and see almost 190 links on that page too.

Your other sites may have less links per page, the menus on them may be built in a different way, you may have more external inks than internal, or Webmaster tools may just not be showing them to you (Google says that we will see more links in Webmaster Tools than using a link: search in a browser, but still may not see all of the links that they are aware of).

Hope that helps,

Sha

Hi Cisaz,

Company profiles are not yet available in Google Plus.

Private profiles were opened to the world in the past 24 hours.

Word from the Plus team with the announcement is that the Business offering will not be far away.

Just need to wait a little longer

Sha

Hi Judah,

There are quite a lot of articles and resources on targeting branded keywords right here on the SEOmoz site.

A search for "branded keyword research" yielded a nice list that you could start with.

Hope that helps,

Sha

Hi,

Since this is fundamentally a question about how OSE works, the quickest and best option would be to email the help team direct  help [at] seomoz.org. Provide them with the example you have listed here and they will be able to explain it for you.

Hope that helps,

Sha

Not having seen the code your programmer intends to use, that is not possible to say definitively. That is why we built the test for you, so that you can see the code.

If you take a look at the code you will see that the Rule is writing 301 redirects if the conditions are met.

A .htaccess file is read from top to bottom. The first condition matched will be the one used.

Basically, you have one set of files on your server, all of which have the extension .html.

When a request is made, you are asking the server to load  the .html file in the browser, but rewrite a "pretty URL" for the user to see in the Address Bar.

So, there are three possible scenarios for a request:

1. the user requests /page.html (server loads.html and rewrites the URL to /page)
2. the user requests /page (server 301 redirects request to /page.html, loads it in the browser and rewrites the URL to /page)
3. the user requests a page that does not exist on the server (server 301 redirects the page to /404.html, loads it and rewrites the URL to /404)

Personally, I would not be going out of my way to rewrite simple URL's just to remove the .html extension, but that is your choice, and I am assuming there is more to it and you had some good reason for doing this in the first place.

The one thing you need to be cautious of in making these types of decisions is that chopping and changing from one thing to another and back again is not a great idea. A 301 redirect should really only be used when you are sure that you want to make a permanent change.

Hope that helps,

Sha

Hi BJ,

From the information you included here it seems your programmer's approach is sound.

We made a demo for you with a working test and example code for the .htaccess so that you can check that it will achieve your aim in any likely scenario.

Take a look at 301 Redirect and URL Rewrite Example

Hope that helps,

Sha

Hey Will,

Very cool to see you dropping by on the Q&A

Sha

Hi Matthew,

It is not possible to see changes in Domain Authority over time in your Pro App. If you have downloaded reports from Open Site Explorer or the Keyword Difficulty Tool for your site over time you could lift the DA from your reports and consolidate them in excel to create a chart.

If you would like to see a history of your DA in the Pro App, you could ask the Moz staff to consider adding it by lodging a feature request

Hope that helps,

Sha

Hi,

Google and Bing can see how much time your users spend on the page, and since they can also see that there is a large amount of information accessible through that page, I don't think you need to be as worried about the "single page" factor as normal.

That said, just because your main user interface lives within a single page, there is no reason that you cannot have other pages linked to it. In fact there are a number of other pages which should be included in your site. For example: Contact, About, Terms, Privacy Policy and (if relevant) Disclosure and/or Disclaimer. They do not have to be right up front or included in your main UI, but they should at least be available for users as text links at the bottom of the page, in a sidebar or somewhere. If you don’t include them you are reducing the appearance of transparency for the site. This works against trust and will make people less confident about doing business through your site. Given that you are in real estate, these things should be a major consideration.

Also, if you do not have an About page, you are reducing your opportunity to grow your customer base and add more clients.

Hope that helps,

Sha

Ah...Great news!

Glad to help and I hope the new site will do well for you

Sha

Hi again,

Glad you are getting things sorted out now. BIG thumbs up to Shelly for the help with your IIS box - ours is a LAMP company, so thank goodness for Shelly!

Panda is intended to make it harder for low quality sites to rank, and duplicating content will earn that tag, BUT there are plenty of "dodgy" characters out there who are willing to use black hat tactics to get good rankings for stolen content in the short term (for as long as they can make money from it).

Unfortunately, as Shelly mentioned, if they have a higher authority domain at their disposal, they could end up outranking you using your own content!

Your next focus ... backlinks is one good way to stop that from happening. The stronger your Domain Authority, the harder it will be for them to outrank you.

Sha

Hi CP,

This is an issue for all stores that use the information supplied by manufacturers without any change. Unfortunately the sheer number of people out there with the same content duplicated across hundreds or even thousands of sites, makes it a serious problem.

Search engines will see this as low quality content and it will certainly make it more difficult to rank above your competitors. After all, by copying everyone else, you are not providing anything of extra value for the user.

Katie Morris wrote a blog post recently on this subject - eCommerce Syndicated Content: How to Win. In it she explains how you can improve your content very easily by doing some clever, but simple editing to improve rankings.

Hope that helps,

Sha

Hi Paul,

Great answers from Ryan and EGOL.

The other thing to keep in mind is that traffic doesn't automatically equal business.

While it may seem attractive to be "free from Google" and other search engines, there is an important consideration that must not be forgotten.

If the Lion's share of your traffic is perhaps from RSS subscribers or referrals from more general sites, how many of those visits are actually delivering you people who need a lawyer?

When I need a lawyer for myself or a family member (when my need is immediate and I am ready to contact the one that seems best able to help me), what am I going to do?

Will I:

• Look for a blog to subscribe to?
• Surf around and read other websites looking for links to lawyers that might help me?
• Go to my favorite search engine and search on a term that will take me straight to a list of local law firms in that practice area?

While diversity of traffic sources is important, the reality is that if they were not the most useful means of finding what you want on the web, search engines would not still hold the place they do.

I have a number of clients who are lawyers and would agree that the approach Ryan has described for you is the best way to go. In addition to that I would say that the key in developing content for them has always been remembering the mindset of the client. A person who needs a lawyer is a person who needs help. The practice area and seriousness of the situation will dictate what type of help.

Hope that helps,

Sha

Hi David,

First, my preference would always be to use 301 redirect to send pages that no longer exist to a new URL.

Using a 301 passes link juice and signals search engines that the old page should be de-indexed and the new page indexed in its place.

Barring some issue with your rel=canonical tags, which would be the first place to look, I would check other things that can send signals to the search engines about freshness:

• meta refresh tags
• update frequency reported in your sitemap
• custom crawl rate setting in Webmaster Tools

Then of course, there is an analysis of the differences between your old design and the new...have you made a significant change to your menu(s) and/or internal linking structure which has made it harder for crawlers to follow links to all pages in your site?

Hope that helps,

Sha

Hi Tim,

hmmm..that is a quick response from Google!

I suspect your problem is that you have unintentionally broken all of the indexed links in the google search results- Ouch! ...and any external links to posts from other sites - Ouch again!!

Basically, Google has the URL of your pages indexed, but you have changed all of the URL's without creating a 301 (permanent) redirect. So, when a user clicks that link in the Search Results page it returns a 404 Not found error.

Ah..I see that Dan has explained what you need to do to fix the problem.

Sha

Hi David,

Just a few questions to help understand your situation:

1. When you say "new site" do you mean that you have changed to a new domain?

If it is a new domain:

1. Did you 301 individual pages to relevant pages on the new domain, or do you have a catch-all sending all traffic to home?
2. Is the chart you uploaded from the new Webmaster Tools account (for the new domain)?
3. Have you created and uploaded xml sitemap(s) for the new site?

If it is not a new domain:

1. Have you created and uploaded xml sitemap(s) for the new version of the site?
2. Have you checked the crawl rate setting in the Webmaster Tools account in case it has been manually altered?

These answers will give us a clearer idea of where to start.

Thanks,

Sha

Hi Adam,

If you are just wanting to rank your keyword terms according to the number of searches per month, you can use any of a wide selection of free or paid keyword research tools.

Probably the most well known and commonly used is the Google Adwords Keyword Tool. In order to get the estimated number of searches per month for the exact keyword terms you are seeking, type the list into the Word or phrase input field at the top (one term per line). Check the box underneath the input field that says O****nly show ideas closely related to my search terms. When you click "Search" you will see two separate lists. The first one will show you the exact terms you entered. You will now also see an option on the left of the screen to change from the default broad match to exact match or phrase match (I would normally be looking for exact match and local searches - USA by default). You can sort the list numerically by clicking on the column heading.

To download just your list of terms, check the box to select them, then click "download" and choose "selected" from the menu that opens. This will allow you to save the list in a number of formats, including csv for Excel.

The second list you see is a selection of "keyword ideas" which Google thinks may be closely related to the terms you entered. If you want to add some of these to the list you are downloading, just check the boxes before downloading "selected".

If you want to change location (you are not in the USA), or just look at search numbers for mobile traffic etc, click the Advanced Options and Filters link underneath the word and phase input field.

You should always keep in mind with any tool of this nature, that search numbers can never be exact, but it will certainly give you an indicative feel for the popularity of your terms. There will always be variations in search traffic from month to month, there are seasonal influences etc etc.

As Ryan indicated, there are a number of other factors to take into account when assessing the keywords you are going to target and the Whiteboard Friday video he suggested is a great place to start.

I would normally suggest that you also use the SEOmoz Keyword Difficulty Tool to help refine your list according to how competitive your terms are, but I believe there is an issue with that tool at the moment. The SEOmoz team are working on that, and you could make use of it once the issue is resolved.

Hope that helps,

Sha

Hi Hanson,

I would recommend checking out the recent Whiteboard Friday from Cyrus on anchor text matching - Beyond Exact Match Anchor Text to Next Generation Link Signals

Hope that helps,

Sha

Hi John,

I would suggest reading this recent post from Justin Briggs to understand how Search engines identify spammy links and why they will not hurt you if your site has a strong natural link profile. Better Understanding Link-Based Spam Analysis Techniques.

Sha

Hi,

The SEOmoz Term Extractor Tool will pull the top 10 optimized one, two and three word terms from any requested page. If you put the extracted terms into the On-page Keyword Optimization Tool, you will see recommendations about keyword frequency on the page.

I should point out that this is NOT a "keyword density tool" as such. Rather, it tells you what could be improved about a range of on-page elements, including how many times the term appears on the page. Most in the industry have moved away from using specific keyword density values for optimization these days

If you think it would be good to have a tool which combines the two, you could always make a suggestion to SEOmoz by lodging a feature request.

The Feature Update List  details changes that have been made as well as those that are on the board for the future. If you scroll down to where you  see Roger Mozbot on the page, click Request a Feature and suggest away!

Hope that helps,

Sha

Thanks for catching that Ryan! Having a bad copy/paste day

Hi Rob,

If you can edit your template, you could add the piece of javascript below to the head of each page on your site.

As long as the visitor has javascript turned on in their browser, this will detect that the page is rendered on the wrong URL and send it back to the correct page, outside the Iframe.

You can find more about this on this page (thanks to Ryan for catching the broken link)

There is a nice bonus in that you will then see traffic from referring sites in your server logs. You can very easily follow up with webmasters who have been duped into providing the links - show them how the other site has fraudulently acquired a link from them and suggest that they correct the link to point to your site.

I love it when I find a way to eliminate those guys with the other hats AND get the benefit of all their hard work!

Have a great day,

Sha

Hi Rob,

First of all ...this is not a domain redirect.

What they are actually doing is pulling the content of your site into their own using an iframe.

They are not able to do anything through your site by doing this as the content is rendered by the browser and not their server.  So, the question is why they would do it.

Best guess: This could be someone who is planning to set up some kind of low quality site (possibly full of ads), but wants to build up backlinks for the domain. They can go to blogs, forums etc and leave comments & posts with their URL. The webmaster checks the URL and sees your site, so approves the comment or post...after a few months of doing this, BAM! they remove the iframe and let loose their real content.

hmmm...

Sha

Hi There,

I decided a long time ago that the best way to handle the issue of the client deciding they want things changed is to allow them to decide for themselves that it may not be such a good idea. I have found a very effective way of achieving this.

As soon as we receive a request or instruction from the client that we believe to be detrimental to the SEO for the site, we immediately forward to them a Disclaimer and Acknowledgement Form. The form is accompanied by a request for them to sign and return it so that the requested changes can be completed. Similar to Ninjamarketer's disclaimer, the most important part is that the form carries the words "hereby acknowledge and accept" and requires a signature.

We make no attempt to dissuade the client - just forward the form and require it to be executed and returned before the work can proceed.

It generally takes 5- 10 minutes for the client to call me once the form has been sent and in every case to date, they have decided before I answered the call, that they may not want to make the changes after all It is at this point that I am able to talk it through with them and do a little gentle SEO "Training" which they are very receptive to. It works for me

As to partial SEO - we offer on-page services on a per-page basis (minimum 3 pages), but for any project of more than 5 pages, our quotation includes site wide audit, structural review and recommendations for further work. We also provide on-page work via direct access OR as a detailed report which can be handed to the existing developer for action. For clients with limited budgets, this can be helpful as they can attack the work in manageable chunks. We conduct the site assessment and advise them which pages are highest priority for action.

It is nice when you have a client coming back to you for more work because they have seen marked improvement from the original project and want some more of that action

Hope that helps,

Sha

Hi there,

Are you saying that you have two active Google Webmaster Tools accounts for the same site and no 301 Redirect in place?

Sha

Hi Bjorn,

The simple answer is to work on the link profile for the page.

The difference between achieving 2 or 6 is likely fairly small as magicrob indicated.

I would:

1. Review internal linking to the page to ensure that it is getting some help from your higher authority page(s)
2. Work on obtaining more good quality external links using a diverse range of anchor text.

Also, remember that with regionalization and personalization, rankings are indicative these days, not set in concrete. Obtaining and maintaining good Page Authority and Domain Authority should always be a part of your plan.

Sha

Hi Will,

The time required for installation and testing could vary according to whether there are compatibility issues to resolve on the server.

As an example - if we were to install an updated version of Wordpress for a client, that could be a 5 minute job, but the new version requires an updated version of PHP on the server and the age and configuration of the server may require patching (or even moving to a newer server) in order to install the correct version of PHP.

Then, with all of the software updated and the new version of WP installed, we would need to check and test the installation to ensure that the template is still good and nothing has broken.

So, a 5 minute job could easily turn into a 1 or 2 hour job and the need for the additional work will only become known when the installation is attempted (sucks to be us sometimes!)

For this reason, most web development companies will probably quote you a minimum of an hour to do the work. Having said that, the hourly rate you have quoted would be considered extremely high by our company.

I hope that helps,

Sha