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Hi there Moz community

I spent today researching optimal "page titles" to avoid cannibalization of keyword. Why? Because when i set up my site previously for another industry I obviously well and truly stuffed it up with page titles that were different, but still too similar ie field marketing project setup, field marketing saas, field marketing reporting. I never ranked once for that term. Consequently, we nearly went broke in the process.

Hence my research, which led me to Rands video and other information about choosing the best page title. However, I came across two opposing name theories. So, before i make a colossal error again, could someone please clearly clarify which would be the best way for me to proceed.

First option(according to Rand's video about the snowboard website)

Main page title - Field reporting and mobile data collection (same keywords as site title?)

Subsequent  pages - titles - (p1) Field reporting for construction  (2) field reporting for medical (p3) field reporting for retail

(or is that cannibalizing "field reporting"?)

Second option

Main landing page - Field reporting Solutions for your business, for your industry

Subsequent  page titles - (p1) defect inspection & reporting for construction (p2) incident reporting for medical

But my quandary is that I wanted to rank for mobile data collection and field reporting for these industries. So how do I write the page titles without firstly keyword stuffing, secondly avoid cannibalization and lastly, not too long?

Any explanation that specifically says yes or no would be greatly appreciated

Thanks in advance and happy friday.

Sharon

Hi again

Before I start again, I used the Moz keyword difficulty tool two days ago to search for "boho" - difficulty score 25 - search volume 11000-30000. So, I told the team to write content using Boho as a major keyword. Today, I thought I would double check in on kwfinder.com and the difficulty is 56/100!!!! No comparison - but we have just wasted 2 days.

I know you are the SEO experts, but maybe you should take a few tips on retiring old systems and replacing them with new.

• Do not introduce a new system if it is not working - test, test and test again. Run in parallel to ensure that the results are the same.

• If your stakeholders don't want a new system, don't give them a new one and particularly don't give them a new one that is not better than the old one

• Keep the old system available until you have sorted out any issues on the new system. Everyone hates change - except when it is for the better

• If you have to retire the old system because Google is giving you a hard time about using their data and stats or wanting more money, we could understand that. But just changing it for unknown reasons or because your techies wanted a new project to work on is not good enough.

• When Google got rid of their "keyword tool" and replaced it with "keyword planner tool" the whole SEO community was up in arms - Keyword planner tells you NOTHING compared with the old tool. What a waste of time that was, but Google had their reasons (perhaps inaccurate results for which they could be sued) - who knows.

Imagine a bank introducing a new banking system that hadn't been tested - they would lose money and customers hand over fist.

My suggestions is that unless you had a really good reason, bring it back until you have sorted this other clunky tool out.

Kind regards

Sharon

Hi there

I really appreciate your response. I am not after Ranking or authority, just something that gives me a ball park accurate figure on search volume and difficulty for ranking.

Google keyword planner gives me relatively accurate search volume and and kwfinder gives me search volume and difficulty score, but i prefer Moz for all other things.

So, hopefully you fine tune it and get the search volumes for different countries reinstated as well as difficulty.

If  you would like to have our spreadsheets from when you had the previous keyword difficulty tool to compare it with the data that is now being delivered to me, I would be more than happy to share them with you, just let me know.

Kind regards

Sharon

Hey, thanks for the update.

My colleague used the old keyword difficulty tool a couple of months ago and has built up spreadsheets with all of our keywords, difficult, search volume for different countries etc for our two websites.

However, now I have taken over where she left off and the figures and stats you are giving me with this new tool, "keyword explorer" are vastly different to the previous "keyword difficulty" tool.

I mean vastly different search volumes and difficulty grading, to the point that I really don't know what set of data is correct.

Also, your search volumes do not change whether I put the keyword in for USA or for Australia - the volume stays the same?

Kind regards

Sharon