Hey, thanks for the update.

My colleague used the old keyword difficulty tool a couple of months ago and has built up spreadsheets with all of our keywords, difficult, search volume for different countries etc for our two websites.

However, now I have taken over where she left off and the figures and stats you are giving me with this new tool, "keyword explorer" are vastly different to the previous "keyword difficulty" tool.

I mean vastly different search volumes and difficulty grading, to the point that I really don't know what set of data is correct.

Also, your search volumes do not change whether I put the keyword in for USA or for Australia - the volume stays the same?

Kind regards

Sharon

Hi again

Before I start again, I used the Moz keyword difficulty tool two days ago to search for "boho" - difficulty score 25 - search volume 11000-30000. So, I told the team to write content using Boho as a major keyword. Today, I thought I would double check in on kwfinder.com and the difficulty is 56/100!!!! No comparison - but we have just wasted 2 days.

I know you are the SEO experts, but maybe you should take a few tips on retiring old systems and replacing them with new.

• Do not introduce a new system if it is not working - test, test and test again. Run in parallel to ensure that the results are the same.

• If your stakeholders don't want a new system, don't give them a new one and particularly don't give them a new one that is not better than the old one

• Keep the old system available until you have sorted out any issues on the new system. Everyone hates change - except when it is for the better

• If you have to retire the old system because Google is giving you a hard time about using their data and stats or wanting more money, we could understand that. But just changing it for unknown reasons or because your techies wanted a new project to work on is not good enough.

• When Google got rid of their "keyword tool" and replaced it with "keyword planner tool" the whole SEO community was up in arms - Keyword planner tells you NOTHING compared with the old tool. What a waste of time that was, but Google had their reasons (perhaps inaccurate results for which they could be sued) - who knows.

Imagine a bank introducing a new banking system that hadn't been tested - they would lose money and customers hand over fist.

My suggestions is that unless you had a really good reason, bring it back until you have sorted this other clunky tool out.

Kind regards

Sharon