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Hi there,

I'm a php gal really, but am working with a client on a new build which will be in Umbraco. So the question to Seomozzers out there is what should I be aware of and are there any recommendations for plugins/extensions that'll help in ongoing SEO?

Thanks!

Hi Richard

If the content about various subjects is distinctly different then even tho' the site structure is kept similar you should be able avoid duplicate content by creating quality content for each page of each site and following best practice basic SEO.

Even tho' the hierarchy is the same you'll probably want to include keyphrases in your navigation where appropriate and in url structure, headings, meta tags, images, file names etc as well as page content. But too rigid a structure, even tho' it's easier to manage, could effectively stultify any natural growth of these sites and affect their value and of course the chance for back links.

AND If there is a move to employ cookie cutter content, either manually or though consuming feeds etc you might struggle with not only the duplicate content issue but for a range of other best practice areas.

Additionally you'll want to be careful with linking and hosting between the sites so as not to be perceived as linkwheeling  etc.

Best

Shiv

Thanks for the response!

Yes the client is pretty web savvy so I'm sure they're asking all the right questions when it comes to metrics. However I'd still like to be able to give them something more concrete re link equity. To be clear this is placed/partnered content and not ads as such - more microsites within the root domain.

What I can respond with so far

DA is excellent, PA is very low for all options.
One option also has very spammy links pointing to the example page provided
None of the links in the examples are no follow however the content is marked as advertisement or sponsored content
Cite JC Penny etc and risks and underline importance of sustainable linkbuilding

Any other thoughts anyone?

Shivvy

How do you scientifically value advertorial links. I have a site who is willing to buy advertorial in large online sites which will contain links. (I would prefer they invested in content on their own site). The DA on these sites is universally extremely strong. the PA of the examples I've seen is pretty low.

The site has strong DA matching it's main competition and is performing pretty well in terms of ranking.

Question: how do you value this kind of link in terms of the amount of £ the publications want to charge. Anybody have a formula or a logical process which would provide solid advice rather than don't infringe Google's T&C's which I've already mentioned to them.

Any thoughts appreciated.

Hi there,

I've just taken over a site and it doesn't have a huge amount of shelfspace on the SERPs for it's brand name. Looking at the results that are there are a lot of free SEO tools that are coming up. They haven't had an SEO before so it's not coming from their side.

There's such a lot of them I was wondering if anyone had come across this before - is it simply a competitor looking at the seo, could it be one of the seo analytics packages using free sites or is there anything else to be aware of.

I can start knocking the sites down the SERPs but just wondering if anyone has a good solution for this.

thanks

Shiv