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I was going through my backlink profile the other day and started noticing a huge number of new back links, like 100k. Digging through them, I am seeing a lot of links that are inserted in Facebook feed widgets. You will see the link at the bottom of the widget.

From what I can see, a lot of these links are all in this format, all on European domains, all running WordPress. Doesn't seem to have anything do to spamminess. Had domains that were on blacklists, some not.

Anyone seen anything like this before? The only thing I can think of was maybe an automated hack bot that inserted the link when it was able to get in?

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Working on doing a massive keyword research project for my sites, one of the things I am trying to figure out is if I should be including plural versions of keywords. For example, should you include yoga mat as well as yoga mats?

I run an ecom store that has about 800 live products. When everything got set up, no one set up the title tags correctly. So I am going through to update them in bulk. What I was going to do was to take the product name (which serves as the H1 tag), use that with a postfix | CompanyName. If length is an issue I trim it down. But the question is, will having essentially duplicate information in here be an issue?

Also, when someone was setting up meta descriptions, they often used basically the product name or a half sentence. Would it be better to remove the descriptions and allow google to decide? I even had some that were literally just the brand name of the product, which I already removed.

I am working on some reporting to determine the percentages of my customers return and purchase again. I was going to use segments to break it out using ecommerce transactions in the conditions, 1 purchase, 2 purchases, etc. But my question is, after selecting a date range, would that only show those figures for that particular date? For example, if a person made a purchase in Oct, and another in Nov and another in Dec, which showing only December, would it show that individual as 1 purchase or 3?

Whats the best way to segment that out? I want to basically see how our repeat business is doing compared to new customers during specific periods of time.

I just put in a piece of software to replace a really bad built in site search engine on my 3dcart website. Now I am trying to measure the change, but I am having some issues. When I check the ecom data in the conversions section of GA with the built in segment Performed Site Search, I get promising results. Approximately 5% revenue increase over LY. But if we jump to behavior, site search, usage, and then check the visits with site search, I get a decrease by 4%. And the actual revenue is off, by like double (150k compared to 80k)

Anyone have any idea why I am getting these results? The site search function is set up. Tracking is enabled, query parameter is keyword and search url is /search.asp?keyword=

Yeah, when my predecessor did a redesign, they left off the links to that section. So it is actually an island right now with no direct link from the homepage.

I recently started at a new job running ecommerce websites. We sell yoga equipment and on 2 of our sites we built directory pages for yoga studios to list their calendars and whatnot. They are pretty old and out of date, but my question is, is there any benefit to these types of directories? If they do, we need to look at refreshing them. But if not, then they need to go. One of them is here.

http://www.everythingyoga.com/studios.aspx

Like I said, it is out of date.