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shortsboy

Crimson,

John Doherty is one of the foremost authorities in SEO.

And please find below my comment where Google's Matt Cutts says that after 5 words Google gives less weight to the other words.

shortsboy

Since the duplicacy is at the Product Level, you can perform both the below activites to remove duplicacy from title tags.

**1. Add Price to Title Tag **

eg. XYZ Product at $100

Since most of the products will have different prices you will greatly reduce duplicacy.

This also adds SEO value.

2. Add Product Code to Title Tag

But if your primary goal is to remove dupliacy, add the product code to the title tag.

This will remove 100% duplicacy as no 2 products can have the same code.

Also both the above solutions can be done using rules so they're easy to execute.

It's a good idea to create Landing pages for your targeted keywords but the most important is-

Content Quality

You need to have user generated and relevant content for all your static landing pages.

Plus you must update the content regularly. On a weekly or monthly basis.

Also you can link your primary landing pages from your homepage as it will transfer link juice to your pages.

Hope this helps.

shortsboy

Also you can check out this resource -

Algorithms typically will just weight those words less and just not give you as much credit.”

shortsboy

Irving,

1. If you see Google's blog you'll realize that keyword value decreases with each character in the URL.

But your point is also correct that the file name has more value than the folder name.

3. Agree that it's important to put all required keywords into the URL. And sites like Quora have really long URL's.

But one should try to keep the URL length to a minimum I feel as shorter URL's tend to have higher click through rates.

shortsboy

Crimson, The URL is not the only factor in the ranking.

Many other factors including -

1. Off pages SEO

2. Content

3. Domain authority

Etc.

The points in my answer above display how to optimize your URL.

But you can't just optimize your URL and reach the top of the rankings.

shortsboy

B. courses/togaf/foundation-training

1. The value of the Keyword reduces with each character. The first character has highest value and the last the lowest.

2. Google only counts the first mention of a Keyword and the 2nd mention of Toga doesn't add any value.

3. Plus Google only displays 35 characters of the URL so one should aim to keep the total length of the URL below 35 chars.

Hope this helps.