Hello!
Ever since switching to a new website back in late 2014, my rankings have suffered. My webpage https://www.shwoodshop.com was always the #1 google position for the keywords "wood sunglasses" and "wooden sunglasses". For a while my site bounced back a forth between the #1 and #2 spots, but in the last 4 months I have been stuck with a #3 rank for both keywords.
I hired an SEO company to help fix the problem but after a year of work, there was still no positive change. I have had multiple experts take a look at my site, but to no avail. All signs seem to point to a stronger, healthier site than my competition. My domain authority and page authority are much greater than the competition with the #1 and #2 rankings. I have used the On-Page grader and other tools to try and help, and even though I am getting an "A" grade, I'm still not improving my rankings.
I ran a link metric comparison for my website versus the competition and attached it to this post. The main area I seem to be lacking is the Internal Equity-Passing Links. The top competitor has a ridiculous amount, which I think may be due to their use of breadcrumbs. Is this enough to make the difference?
My other thought is that I could be suffering from duplicate page content. My website is setup to be "localized" via Subdirectories With gTLDs (.com/us, .com/eu, .com/au, .com/international). The on-page content is the exact same, but the prices for the products changes depending on your location. Moz shows a ton of duplicate pages due to this. Could I be getting penalized for this?
I am an SEO novice and trying to learn as much as possible while investigation this issue. Any suggestions or ideas would be greatly appreciated!
-Taylor
wUiyU
