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I have a page that id ranking quiet good (Page1) for the plural of a Keyword but it is just ranking on Page 3 for the Singular Keyword. For more then one Year I am working on Onpage and Offpage optimization to improve ranking for the singular term, without success. Google is treating the two terms almost the same, when you search for term one also term 2 is marked in bold and the results are very similar. The big difference between both terms is in my opinion that one is more for informational search the other one is more for transactional search. Now i would be curious to know which factors could Google use to understand weather a search and a website is more transactional or informative? Apart of mentioning: Buy now, Shop, Buy now, Shop, Special offer etc. Any Ideas?

Since a couple of days I have the problem, that Google Webmaster tools are showing a lot more 404 Errors than normal. If I go thru the list I find very strange URLs that look like two paths put together. For example: http://www.domain.de/languages/languageschools/havanna/languages/languageschools/london/london.htm If I check on which page Google found that path it is showing me the following URL: http://www.domain.de/languages/languageschools/havanna/spanishcourse.htm If I check the source code of the Page for the Link leading to the London Page it looks like the following: [...](languages/languageschools/london/london.htm) So to me it looks like Google is ignoring the <base href="..."> and putting the path together as following: Part 1) http://www.domain.de/laguages/languageschools/havanna/ instead of base href Part 2) languages/languageschools/london/london.htm Result is the wrong path! http://www.domain.de/languages/languageschools/havanna/languages/languageschools/london/london.htm I know finding a solution is not difficult, I can use absolute paths instead of relative ones. But: -          Does anyone make the same experience? -          Do you know other reasons which could cause such a problem? P.s.: I am quite sure that the CMS (Typo3) is not generating these paths randomly. I would like to be sure before we change the CMS's Settings to absolute paths!

What could the reasons that a domain is ranking for the plural version of a key word on SERPs page 1 and for the singular version not at all? Google knows that both key words belong together, as in the SERPs for one version also the other version of the key word is being highlighted. If I search for the domain with the plural keyword it shows up on the first page in SERPs, but If I search for the same keyword as singular (in German it is just removing an “s”) I see the plural version highlighted many times but I cannot find my domain. What could be the reason for this behavior? penalties?