Local ranking factors would likely consider a uniformity of information across your web footprint. However a local listing should have a number with a local area code. I have tried free phone codes etc and none convert anywhere close to that of a recognized local number.

If you are a large or national organisation, then people almost expect lots of different numbers. If you are a local brand, then authenticity would favor the local number, as should local SEO results.

Theory's aside, you need to test the numbers after you ask your customers what they think.

So true. This Onion article does indeed make you wonder about what you stop and listen to.

What you experienced is called "FLOW". Check out a book called "Good Business" by Mihaly Csikszentmihalyi. When you achieve flow, your productivity soars.

Thankyou Chris and Sha for your feed back - I now have it clear in my head. You have been of great help. Thank you also for the link Sha.

Warm Regards

Simon

Thank you Sha for answering.

I am new to this - but I thought "www.waspkilluk.co.uk" was my root domain.

So have I got this a little mixed up - is "waspkilluk.co.uk" my root domain and "www.waspkilluk.co.uk" classed as a sub-domain?

Sorry if this sounds a little basic - be gentle.

I have just noticed that my sub-domains are ranking higher in Mozrank and Moztrust than the root domain - that seems nuts. Am I doing something wrong?