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Hi all

Does anyone have any advice on how to conduct a successful gaps and opps audit for your SEO strategy in light of "not provided"? I've been a big fan of Laura Lippay's content audit in finding Gaps and Opps: http://moz.com/blog/finding-gaps-and-opportunities-step-3-of-the-8step-seo-strategy

However I'm keen to understand alternatives to run a successful audit in finding opportunities

Any advice would be much appreciated!

Simon

Excellent - many thanks for the advice!

Hi all,

for a website that has muiltiple domains for the same company (e.g. different location based salon websites) is it advisable to create multiple google+ pages for each individual website or just have the one google+ account?

Thanks

simon

Hi,

Juicy link finder was really handy to help uncover websites, what is the alternative tool/s people would recommend?

Thanks

Simon

Great, thanks v much

I am trying to find out when Google introduced their new weather content when searching for a location based search e.g. London Weather - Google seem to take up all above the fold coverage - anyone help?

Thanks

Simon

Hi

I'm looking for ‘location search’ functionality to cover an extensive range of global locations  to help increase the visibility

I have been looking  to use Google Places functionality, which has an extremely broad list of locations

Would anyone have any experience in using Google places to power their websites internal search as well as if there is a cost to integrate it and other factors to be aware of?

Thanks

Simon

Hi all,

I was after some advice in the best solution to follow for translating website content into multiple languages? I am working on a content rich UK site and want to know a good solution to translate this content into other languages for best practise SEO?

Would anyone have any recommendations in best practise to follow as well as best solutions?

Many thanks

Simon

You could always sign up to SEOMOz and run their reports? Like wise Majestic SEO - they provide great link building profile reports that are easy to shar

Simon

Hi Adam

Here are a list of keyword tools/techniques I use for our keyword research

Google trends - monitor seasonal trends for certain search terms throughout the year

Competition sites - check out your competitors within your sector/subject areas - It's amazing how many large sites still incorporate defined keywords that appear in the meta keywords section of the site!

Hitwise - If you have enough luck/big enough budget to access this tool - this can unearth a goldmine of keywords to target as well as their clickstream report of what keywords/search terms were used before and after leaving your site

Google insights - provides alternative keywords to consider based on the keywords you add

Open Site Explorer - enter your competitor site and run an anchor text report - what key terms are included

Competitor blog sites - analyse your competitor blog sites - usually packed full of keywords they are trying to rank for that is used to point back to their main site

Analytics - Your existing analytics tool should provide you with a vast range of search terms to commence new campaigns and unearth long tail keywords, also check out your google webmaster tools

Simon

Hi,

I work for a weather company. I have recently begun to define a keyword strategy to target specific keyphrase segments with the objective to maximise webpage visibility and increase CTR.

One growing keyphrase segment is "location weather" based searches (e.g. "London Weather", "Manchester Weather"). I am keen to understand how I can maximise our presence for location weather searches within the SERPs. This seems to be a common trends seeing as Google announced that over 20% of all searches contain a relevance to locality.

I have been trying to understand if there is a way to maximise our location based weather pages, perhaps using the Google Local search tactic and if there are any recommendations you could suggest?

ISSUE: In order to maximise your presence through local search you need a fixed address, something  our site does not offer, however it does offer bespoke landing pages for a specific weather forecast based on locality (city, town etc)

Essentially, are there any recommendations you can provide a website that offers specific location based pages (without a fixed address) to maximise our location weather based search rankings within the SERPs?

Many thanks

Simon