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Hi all, On our site, due to the fact we only have some 120 or so products split across 5 different categories we have a dropdown menu that displays all of the products in the menu. Forgetting usability for a moment, my question is whether by having links to all of products appear on each and every page (because they are in the main menu), are we diluting the content on the page. For example, if I take a particular product - the main phrase I want that page to be discovered for is "perspex sheet". This phrase does appear in the H1, H2 and within the main description of the product - but, as mentioned, each of our pages has some 120+ internal links due to the menu which contain all sorts of product names that arent relevant to "perspex sheet". The Moz report does flag a Medium issue on every page due to the number of internal links. I don't know whether I'm making a fuss about nothing, or whether this does have some serious side effects. It's an eCommerce site so of course im nervous of making changes that could have an adverse affect on our rankings. I thought there used to be a tool on Moz that showed what phrases a page was optimised for but i can no longer find that tool. Any help would be greatly appreciated. Regards,
Al

Hi all, We're running an eCommerce site and are using Moz to track our organic results i primarily we are using the Rank tracker and On page analysis tools. One strange issue that we experience on our website is sales dropping from one day to the next unexplainably (to us anyway). For example, one day (could be any day of the week or weekend) we'll make £1,000 of sales, the next £200 - the following might be back up to £1,000. I've tried looking for patterns in traffic, but oddly even on the days when we have poor sales we still tend to have almost as much traffic. We also use adwords, which account for about 50% of sales - on some of the poor days our spend on adwords is down, on others it's not. If the spend is down I could make a fair assumption that our competitors are playing around with their bids. I'm interesting in trying to determine why we have such irregular sales patterns. If they dropped 10/20% I could quite easily put it down to any number of factors - even the weather for example, however drops of 80/90% seem strange. I don't really know where to look for the answers - my first thought was that on the poor days I should check whether our organic rankings had dropped significantly overnight - but the Moz Rank Tracker only updates once per week, so perhaps there is an alternative way someone could suggest? I'd be really interested to hear from any of you that might have been through similar struggles, or, have some ideas that might help us get to the bottom of the fluctuation in sales. Thanks in advance for your time. Kind regards,
Al