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Audits Audits Audits! I am overhauling my AdWords Audit Process and the Documentation and I was wondering if any generous souls our there mind sharing a few ideas or learnings that they have had along the way? I aim to make it as thorough but as quick and automated (think scripts) as possible. I'm also 14 pages into the documentation that I will use for some audits that include explanations, recommendations & definitions. I'd love to hear your opinions on what to Audit, how to audit and how to report on it 🙂