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That's kind of what I was thinking too. There's just so much going on with Google right now that I'm wondering how they're dealing with multi-content authors.

Hi guys,

During the day I'm a PPC and SEO associate at a software company that provides merchant accounts and payment processing for small business owners. Think PayPal meets Quickbooks. For this job, I write lots of content on payment processing, merchant accounts, the benefits of ACH transfers, etc.

However, during the evenings, I work on my side-business, which is a fitness marketing company. For this site I'm doing lots of content production based on increasing gym membership, crossfit marketing, etc.

I'm getting authorship for all of the posts I'm writing (my image is showing up in SERPs). Do you guys think there is any adverse effects to having authorship on content that is so drastically different? Will Google punish us for having 50% of my posts are about merchant accounts and the other 50% are about fitness marketing?

Thanks!

Thanks Crusader. Really appreciate the insight. I had some time to think about this issue over the last couple hours and your response makes total sense. I guess we'll keep bringing in traffic with highly relevant blog posts and then funnel them into our main product pages.

I should have just asked myself the most common Google question, "What is most relevant?"

Thanks guys!

Thanks for the quick reply Jesse. Our blog is on our domain so we're definitely generating lots of direct traffic.

We already have a pretty robust blog that ranks for many small business related phrases and keywords. Almost all of those blog posts send links to those 6 main internal business-segment internal pages.

If "Client_Management_Software.html" gets linked to 100 times from our blog, 25 using anchor text "fitness management software" 25 for "legal management software" 25 for "landscaping billing software" and 25 for "church donation software" could "client_management_software.html" start ranking for those keywords phrases instead of the blog posts?

Ideally, we're hoping that eventually someone will type "fitness management software" into Google, the first page will be our "client management" page, instead of the blog post about fitness management software.

Make sense? It is worth the effort?

Hi everyone,

Our company provides about 6 different services, each with a specific page on our website:

1. Accept ACH Payments (/accept_ach_payments.html)

2. Client Management & Billing Software (/customer_management.html)

3. Small Business Merchant Accounts (/small_business_merchant_account.html)

etc etc

Now, here's the question.

One of our blogging strategies is to write content about how our online platform can help various types of businesses manage and grow their business.

"5 Ways Fitness Business Can...."

"How Law Firms Can Benefit...."

etc

In these blog posts, we don't specify our product, but we do link back into one of those main service pages, so I might link fitness management software to the Client Management & Billing Software (/customer_management.html) page as well as legal billing software to the same client management page

Since there are so many different companies that could use our software, we don't want to include them on the Cl_i_ent Management & Billing Software page. That page is just about the benefits of the system and how it works as a great CRM.

So....to make a long question short, are we able to rank the Client Management page for "fitness management software" and "legal billing software" if we don't use those terms on the "client management" page itself, and only use it as the anchor text when linking?

Instead of making a separate page about how we can be used as a fitness management platform, we'd like our "client management" page to rank for various terms like "fitness management software" "legal billing software" "online church donation software" etc BUT, we don't want to bloat the client management page will all those other topics and content.

Hope that makes sense,

Patrick