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Hi there,

I'm (logged into Google Adwords)  and researching search volume for keywords but I'm seeing weird results.

I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz).  Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true).  Is this perhaps because only the exact match is reported or is something else going on?

Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!!

Thanks very much

Here's an update on broad matches for various terms:

Desktop alert - on keyword tool, global volume showed as 20,000+ searches (sorry don't have exact number), it is now showing search volume as 390 on the keyword planner...

Corporate screensaver - was showing 1001 to 5000 searches, it is now showing 320.

Desktop messaging - was showing 10001 to 15000 searches, it is now showing 140.

Something fishy is going on...

Sarah