Hi, we are trying to rank this keyword "Human Resource Books" for Silvercreek.ca for a long time. But somehow, the keyword is not ranked by google at all. Is there  a reason why Google is denying our site? What did we do wrong? Can anyone help to see what wrong with tis siet www.silvercreekpress.ca?

thanks

What is better? Singular vs Plural? We tried putting keywords that is singular but there are many other plural keywords  within that landing page. Now that plural keyword is outranking the singular.

What is the best practice for this? We want the singular keyword to rank higher the the plural?

thanks