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Right you are Keri, there's no fooling you I have not read that post you mentioned but I'll be sure to take a look.

What you mentioned is exactly the problem we are facing -- how can we go about finding all the ways people are searching for and finding us organically? Where are all the places we can be in SERPs? Not sure if we will ever get a complete answer but we are trying our best. Thanks for the reference!

No worries Monica it's definitely a tough one, thanks anyways. We are going with GWT tools right now but just wanted to see if there was another option. Fingers crossed!

Currently my company is working on trying to find the total search volume (read: search potential) for our industry, but aren't sure how best to go about it. Obviously GWT data and Keyword Planner data came to mind, but those are not all encompassing (at least we don't think they are) -- GWT only has data for terms you rank for and the Keyword Planner only gives you volume if you already know the queries. Is there some quick and easy way to go about finding this that we haven't thought of?

One thing to note is that our business is nationwide, meaning that all our terms will have a geo-identifier associated with them for each location i.e. [city] + search term -- this just makes things even more complicated. Any advice on to approach would be much appreciated!