Thanks for your advice, will have to monitor it closely.
Posts made by specific
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RE: Multiple silos/products/landing pages. How to design the root page for conversion?posted in On-Page Optimization
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Multiple silos/products/landing pages. How to design the root page for conversion?posted in On-Page Optimization
Hi everyone,
First post. Tried a few awkward searches on the topic but I must be using bad keywords.
I'm re-designing a site that has multiple products and matching multiple audiences. This means we have multiple sillos for multiple groups of keywords with the supporting pages for each silo landing page.
Currently I'm working on updating the look and text of those landing pages for each silo to increase conversion.
This leaves me with the root web page. We get quite a lot of search traffic from people searching our brand name - so this results in clicks straight through to our root domain. There are no product specific landing pages because it could be any one of the 3-5 different personas we have hitting the site from that source.
Does anyone have any good examples of where a site has had multiple products and needed to segregate their audience on a root top page? I'd like to see some examples and hear peoples thoughts.
At the moment I'm thinking I need to fill that page up with trust factors as to why people should use us as a company, along with navigational elements in relation to each and every product so they can click through to the proper landing page.
The main way I can see on executing that is to have a rotating banner with the same tag line "this is what we do" but be alternating between banners relating to each product.. with their own click through button to go to the respective landing page.
Thoughts anyone? Example of sites doing this well?