Shawn Elledge, Chief Engagement Officer at the Integrated Marketing Summit (IMS).
Shawn is a more than a career marketer and entrepreneur. He's wired for integration. After years of event leadership as an officer and President of the Kansas City Business Marketing Association, Shawn became a sought-after speaker and presenter at marketing events across the country. Shawn saw a need for a convenient and affordable way for advertising and marketing professionals to stay current with rapidly changing and expanding marketing media and technologies, and how to use that information to help their companies and clients drive revenue rapidly. He developed IMS to meet these needs.

Shawn began his marketing career at 24 as President of Elledge Photographic labs Inc. in Austin TX. Within 5 years, he grew the company from a one man, one client, operation to over 600 active customers and was featured as the fastest growing business in central Texas along with Michael Dell of Dell Computers.

After selling Elledge Photographic Labs, Shawn wanted to learn more about lithographic printing and began working for a commercial printer that offered traditional commercial printing and direct mail services. During this time Shawn became aware of the performance measurability issues of direct mail and developed an expertise in digital marketing technologies. Shawn levered and honed his expertise in this emerging marketing arena, working for a series of leading providers in various segments, including Exacttarget, a leading provider of email services; Web Side Story a leading web analytics solution acquired by Omniture; Premier Studios, where he managed online marketing services, including search engine marketing/optimization, web analytics and ROI tracking; Eloqua, a leading demand generation technology provider where he was responsible for launching a partner program for advertising agencies and CRM platform providers. Shawn is also recognized as an experienced conversion optimization and behavioral marketing specialists.

Shawn has served as a board member and President of the Kansas City Business Marketing Association over the past 7 years, reinforcing the importance of having the right combination of strategy, practices and technology to execute an integrated marketing solution.

In addition to his commitment to IMS, Shawn offers consulting services in helping companies drive revenue rapidly, focusing on needs assessment and technology recommendations to companies beginning or improving their integrated marketing strategies.

Topic; Business Development Strategies "Thinking outside of the Box"
One day you woke up and decided you can't take another day working for the man so you strike off on your own. You are now officially a freelancer. You are excited and scared all at the same time. Questions filled your head; will I fail? will I succeed? What do I do next? Oh my god what did I get myself into?
Join us for a informal, open forum, lunch program on how to think outside of the box when it comes to business development and lunching your own brand. Shawn will share his past success stories and failures as well as his latest homerun, the Integrated Marketing Summit.
He will share inside information on how he pulled off this event series with absolutely no money down.... We will cover topics like recruiting the right service and technology partners to using social media and local marketing associations to help you promote your business.