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I'd like to understand the pro's and con's of using a location subfolder as an SEO strategy (example: http://sqmedia.us/Dallas/content-marketing.html), where the /Dallas folder is holding all of my keyword rich page titles. The strategy is to get local-SEO benefits from the use of the folder titled /Dallas (a folder which is unnecessary in the over all structure of this site), but how much is this strategy taking away from the page-title keyword effectiveness?