Yes..this is common problem every individual consultant or any small company face.
Points like (site submissions to search engines) are all gone..and things of the past. And they are not doing anything exceptional which you can't do..they have a software which does all the stuff..and software like Rank Tracker can do the same thing for you..(tracking, monitoring, history, etc)
With all due respect to what Godaddy does..still they prime business is not SEO, it's domaining