So from a new niche/new domain builder point of view, my takeaway on this article is that if I have a keyword with good volume, high opportunity and high priority I can use that keyword as my goal and build my content around it. But what if my target market is location specific, like statewide? Can i still use the keyword as my base and branch off it or do I need a more location specific keyword? I assume if I even do get good ranking for the nationwide keyword my content will be relevant only to my target area thus the bounce rate will outweigh the relevancy.