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Hi guys,

Thanks for the answers. The reason I asked is because a competing website's link building strategy is completely focused on press releases. While they haven't usurped the #1 or #2 SERPs, they have managed to place themselves solidly as #3 in a short amount of time.

Sometimes what we're hearing from the Search Engines and what actually happens doesn't always line up. I started this discussion to hear what people think and to find thoughtful new ideas to why this may be happening. Appreciate the feedback!

What video player and video format is recommended for universal playback on all devices?

Why do press release websites, and their submissions, carry so much influence with organic search results right now?

My website has a significant number of inbound links (1,000+) from a single website, due to a sponsorship level contribution.

Both my website and the other are authorities in the industry and in search results (PR of 5). Since even ethical websites can suffer a penalty from each iteration of Panda, I'm considering significantly removing the number of links from this website.

Do you think that measurable change would be seen favorably by Google or would the drop in links be detrimental?

Why do press release websites, and their submissions, carry so much influence with organic search results right now?