We have loads of different departments that relate to specific occasions (e.g. Christmas, mothers day, father day etc), they all have good PR and inbound links etc and most of them rank well for the specific occasion.
What I was thinking is that I could redirect all of the occasions that aren’t in use and send the traffic to the valid occasion live at the moment. So I would 301 all the Christmas pages to our valentine’s day main page. Then once valentines is gone I will redirect Christmas and valentines to the mothers day main page and so on. So this would be constantly switching as different occasions come along.
Can you see any possible negative problems? Is there any chance that if I redirect Christmas for example, and then when Christmas comes we remove the redirect, could it harm the Christmas page?
