Welcome to the Q&A Forum

Based on your questions I believe reading the guide Andy mentioned is definitely where you should start.

Do you build barns everywhere in Colorado or just a specific area within the state? If you only do a limited area, you should be focused on local SEO which different. Here is a post I put together curating some awesome local SEO learning resources. http://www.stellarseo.org/blog/local-seo-guide/

If you let me know about the area you are targeting with your services, I will be able to give you more specific advice.

You could re-write it to be http://www.nlpca.com/DCweb/modelingwithnlp  but you don't have too. What are you trying to accomplish with this page?

I wouldn't worry to heavily about getting FB likes for that type of business. Do you have a strong presence in the local results for your area? I would focus my efforts on getting those many satisfied clients to leave a review for you on Google, Yelp, etc.

If you really want to grow on FB you could try a contest or special offer for future clients, both of those methods work pretty well.

Keep in mind though, you are getting FB likes to advertise and interact with potential customers. If the likes are just for the sake of numbers, it isn't worth it.

Just for the record, you can rank your website without any social signals.

I prefer to keep it simple. List a few references and related examples of what you can do and ask if they would like to chat with you in more detail so you can provide an accurate quote and address any specific questions they may have.

Since it is shares and likes in a matching number for each page it sounds like the probably bought a service from a site like Fiverr to give them a certain amount of shares, follows, re-tweets, etc. They could also be using a program like Synnd to automatically get social shares.

Either way, I wouldn't spend much time worrying about it.

Which platform you use really depends on your business. Will you have a lot of images to share, etc. I would suggest that you try to build a following on Facebook, Twitter, and G+, but definitely on Facebook. The Moz guide to social media is a good place to start.

http://moz.com/beginners-guide-to-social-media

I knew you would! Good luck with your project (s).

You do not have anything to worry about it these links are all no-followed. They are even helpful for the sake of diversifying your no-follow vs do-follow ratios. No follow links have been proven to pass certain metrics to linked sites and this to can be helpful, so I would not change them if it was me.

My vote goes to Yoast. I do urge you to manually review the SEO of your site as well since any plugin cannot optimize your site entirely.

Since your primary purpose is to make sales through online shopping, you should look for a firm that specializes in that area for starters.

After you find some firms within your budget, ask questions, ask for references, and ask for previous experience and results in your niche.

Next you should ask details about how they build links, what types of sites related to your business they have gotten links from and so on.

In terms of devising a strategy you should focus on quality. Let's say you can afford $500/mo for SEO. If it was me, I would devote $300 to content creation for sharing on guest posts, social, and so on. I would spend $100 on fresh content for a blog attached to your site to generate interest and attract links. I would spend the last $100 just doing good old fashioned outreach to other authority sites in related fields.

The content you created has the ability to build an infinite amount of links at no additional cost to you. The blog will make your site easier to link to since it is not a direct sales page, and the outreach will give you editorial links that rock.

So to answer your percentage it will be 80% off page SEO and 20% on page. This is after you complete the initial on page SEO.

Good luck on your search.

-Travis

My vote goes to Yoast. I do urge you to manually review the SEO of your site as well since any plugin cannot optimize your site entirely.

While I agree with your advice, I am not sure that getting rid of more links right away is the right thing to do.

@David

Without knowing the entire story of this site, it seems to me that your appearance on page three indicates that the penalties are no longer affecting your site as it has positively improved. I think in this case spending your time trying to get some very authoritative and trusted links would do you the most good. Remember, most sites have spam links pointing to them for one reason or the other but if those links make up only a small portion of the total link profile, they often do not harm the site. If this wasn't the case negative SEO would be the only way people boosted their own sites.

Good luck and keep at it!

I wouldn't worry to heavily about getting FB likes for that type of business. Do you have a strong presence in the local results for your area? I would focus my efforts on getting those many satisfied clients to leave a review for you on Google, Yelp, etc.

If you really want to grow on FB you could try a contest or special offer for future clients, both of those methods work pretty well.

Keep in mind though, you are getting FB likes to advertise and interact with potential customers. If the likes are just for the sake of numbers, it isn't worth it.

Just for the record, you can rank your website without any social signals.

It would be best to lightly revamp the poor content on site that is ranking for the important key terms you are targeting. In doing so why not just write a lead in or make reference to something on your main website to encourage click through traffic. By doing this, you will likely help to maintain the good rankings for the new 'junk' site while generating referral traffic to your main site. Additionally, a site ranking well for your target terms linking to your main site could be beneficial to your rankings.

You could re-write it to be http://www.nlpca.com/DCweb/modelingwithnlp  but you don't have too. What are you trying to accomplish with this page?

I have to agree with you Andy. Avoiding the hassle of having duplicate content issues makes it worth no-indexing.

Which platform you use really depends on your business. Will you have a lot of images to share, etc. I would suggest that you try to build a following on Facebook, Twitter, and G+, but definitely on Facebook. The Moz guide to social media is a good place to start.

http://moz.com/beginners-guide-to-social-media

You do not have anything to worry about it these links are all no-followed. They are even helpful for the sake of diversifying your no-follow vs do-follow ratios. No follow links have been proven to pass certain metrics to linked sites and this to can be helpful, so I would not change them if it was me.